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Getting new customers is a huge focus for small business owners, and rightly so. But it’s easy to spend so much time and energy courting new customers that you forget about the customers you already have. That can be a costly mistake, because marketing to your existing customers can be a
Starting a Mobile Restaurant Although the mobile gourmet food truck trend has been around for a couple of years, the concept is only getting hotter as the trend catches on across the country. Many established restaurants are now adding a mobile aspect to their businesses, and for new entrepreneurs, mobile offers a great way
Adding a Mobile Aspect to Your Existing Restaurant The mobile food truck craze is still going strong. If you own a brick-and-mortar restaurant, how can you take advantage of this popular phenomenon? There’s still plenty of room for more food truck players—especially in cities with big populations where the mobile trend hasn’t
6 Promotions Ideas for Your Bar or Restaurant In order to be successful, your bar or restaurant needs to keep current customers coming back, and get new customers coming it. Here are six ideas for promotional tactics you can use to encourage both new and repeat business.
Do you remember what it's like to ride a rollercoaster? The anticipation as you strap yourself into your seat. The excitement and anxiety you feel as you're slowly taken to the top.  At the end of your ride you're breathless. The wait in line was worth it.  Have you ever
How to Market With Online Videos Marketing with online videos offers several advantages to your small business. Adding videos to your website increases its chances of being found by search engines, which will boost your site’s ranking in search results. Videos are also highly likely to be shared by users via email,
How to Market With Blogs Using blogs to market your small business can help you raise awareness of your brand, attract new customers, get media attention and drive sales. Here’s how to market your business with blogs. Connect with a mentor to come up with a plan that works for you.
There are 1.4 million non-profits (tax exempt) in the United States today. And, 61% have annual revenues under $100,000. Non-profits are using savvy marketing to further their mission. 7% have revenue of $100K-$250K 4% have revenue of $250K-$500K 3% have revenue of $500K-$1M 4% have
Last week we had an amazing turnout of hundreds of business owners with over 300 marketing related questions. While I regretfully could not get to everyone’s questions, I did try and whittle down responses to the most important considerations and tips to get entrepreneurs off and running
Often after a conference or when there is a slump in business, an owner of a professional services firm sees the value in having regular client communications via a newsletter. Unfortunately this idea often plays out as follows: The “perfect few” – Full of optimism, the

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