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How Do You Know It’s Time To Rebrand? Your visual identity is important. It tells customers everything they would need to know about your business without saying a word. It’s your brand. Because of this, changing your visual identity shouldn’t be taken lightly or done often. So, how do you know when it’s time to
What is Branding? A Glossary You’ve heard about branding, or perhaps you know it in one of its other forms. Maybe you’ve looked for guidelines on “creating a business look” or “designing a visual identity.” You probably have some idea of what these terms mean, in a general sense
Podcast: Networking With a Purpose The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Sara Hand about
Creating an Atmosphere for Your Bar or Restaurant What makes customers choose one restaurant or bar over another? Sure, the food and drinks are a major factor in their decision; so is the price. But more often than you may realize, it’s the atmosphere of your bar or restaurant that convinces customers to come in…or sends them
Building a Brand for Your Bar or Restaurant As you plan the launch of your new bar or restaurant, one of the most crucial steps to success is developing a brand. Your brand encompasses your logo, trademark and marketing materials, among other things, but it’s more than the sum of these parts. To state it simply, your brand is the
7 Great Ways to Help Build Your Brand Brand building once focused primarily on five P’s: product, package, position, price and promotion. But a world of seemingly limitless consumer choices, the old rules just don’t work anymore. Brand building today requires that you react to customers in real time and employ something
Many nonprofit organizations spend time crafting a mission statement to clarify their place in the world. But it’s important to remember that these elements aren’t meant to be stored away as archived material in your annual report. These core beliefs should be an everyday yardstick
Learn five ways to establish your personal brand to become a celebrity in your niche market. A solid personal brand makes you the ONLY choice - not your competition. Ramon Ray, Small Business Evangelist, Infusionsoft & Smallbiztechnology.com will share the 5 steps he's used to build his
We’ve all been at the crossroads before where we have to decide whether to lie or tell the truth. For instance, “Honey, does this dress make me look fat?” or “Can you have that project to me by Monday?” tell the truth and face immediate backlash or lie to appease
Este taller gratuito en línea le ayudará a: aprender herramientas que le permitirá a usted promover su negocio más eficazmente a través de las bases marketing, relaciones públicas, promociones, comercio muestra, técnicas de boca en boca.

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