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Branding is a business identity in the marketplace. It connects the target prospects more effectively and strengthens customer loyalty based on the consumer experience. Apple, Calvin Klein, Nike and several other companies like them are good examples of brands.  Branding is not limited to
What Your Visual Identity Should Say About Your Business Creating your logo goes beyond finding an appealing and practical image. Of course, your identity should have both of those things, but, more importantly you want people to understand what you stand for just by seeing your logo. How do you do this?
How Do You Know It’s Time To Rebrand? Your visual identity is important. It tells customers everything they would need to know about your business without saying a word. It’s your brand. Because of this, changing your visual identity shouldn’t be taken lightly or done often. So, how do you know when it’s time to
What is Branding? A Glossary You’ve heard about branding, or perhaps you know it in one of its other forms. Maybe you’ve looked for guidelines on “creating a business look” or “designing a visual identity.” You probably have some idea of what these terms mean, in a general sense
Podcast: Networking With a Purpose The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Sara Hand about
Creating an Atmosphere for Your Bar or Restaurant What makes customers choose one restaurant or bar over another? Sure, the food and drinks are a major factor in their decision; so is the price. But more often than you may realize, it’s the atmosphere of your bar or restaurant that convinces customers to come in…or sends them
Creating an Atmosphere for Your Bar or Restaurant What makes customers choose one restaurant or bar over another? Sure, the food and drinks are a major factor in their decision; so is the price. But more often than you may realize, it’s the atmosphere of your bar or restaurant that convinces customers to come in…or sends them
Building a Brand for Your Bar or Restaurant As you plan the launch of your new bar or restaurant, one of the most crucial steps to success is developing a brand. Your brand encompasses your logo, trademark and marketing materials, among other things, but it’s more than the sum of these parts. To state it simply, your brand is the
7 Great Ways to Help Build Your Brand Brand building once focused primarily on five P’s: product, package, position, price and promotion. But a world of seemingly limitless consumer choices, the old rules just don’t work anymore. Brand building today requires that you react to customers in real time and employ something
Many nonprofit organizations spend time crafting a mission statement to clarify their place in the world. But it’s important to remember that these elements aren’t meant to be stored away as archived material in your annual report. These core beliefs should be an everyday yardstick

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