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The mobile revolution is in full swing, so it should be no surprise that approximately 28 percent of the visitors to your website are coming via a mobile device. But can potential buyers find your site when searching via mobile? When they do arrive, is your website optimized to help them
Today's consumers demand more from businesses everywhere, making principles like responsiveness, delivering valuable, authenticity, and adaptability no longer a choice. By meeting, even exceeding, these high expectations, companies will become more likeable and see greater business results
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?   There are five questions you need to ask yourself to determine an answer for that question. By
This week, Monday, December 23rd thru Friday December 27th I have made my short eBook The Secret of Getting Better Customers free on Amazon . And you can get the customizable templates and worksheets associated with the eBook here by signing up at the right. My holiday wish to all is that 2014
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a
Do you know if your small business marketing efforts are getting results? If your answer is “no,” you’re not alone. Even among leading marketers, few are able to prove definitively that their marketing is having an impact, according to The CMO Survey done earlier this year.
Wicked Start has previously blogged about how to learn to network, with tips for meeting people in your industry online and in-person. But sometimes it is the simple things that can help you get going in your networking. Some time ago, I ran an event called Social Media Camp, during
3 Tips for Building a Free Website According to Verisign’s 2013 small business survey, 71 percent of small businesses agree having a website has made it easier for customers to find their business. More and more business owners are turning to free website builders as an easy and economical way to bring their business online
Last week I attended the DAA (Digital Analytics Association) Philadelphia Symposium at the University of Pennsylvania. The concluding talk was by Wharton Professor Peter Fader entitled “How Can Customer Centricity Be Profitable?” The idea is that not all customers are the same and we
SCORE Tip of the Week: Get More Business By Using Referrals SCORE's CEO, Kenneth R. Yancey, explains how to increase customer referrals in your business.

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