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If you’re looking for the best ways to reach local customers, take a cue from large national corporations and franchises with multiple locations. A new report by BIA/Kelsey for Surefire Social says such companies are increasingly using social media first for local promotions, relying on it
Recently I was reviewing a recent presentation by Bjoern Lasse Herrmann given at the Small Business Summit.  His company, Compass, has collected data from over 30,000 start-ups.  And while his insights are focused primarily on SaaS (software as a service) companies, I find the
In celebration of National Women History Month, we spoke with a fantastic female entrepreneur who has inspired and paved the way for other women to pursue and succeed in their entrepreneurial dreams. Meet Youngsong Martin, the founder of Wildflower Linen. While planning her niece’s
Making Your Website Work! When You're Online, You’re in Business When Your Online, Your in Business. Start Blogging, Get a Website and Be Social in order to be in business 24/7. This infographic sponsored by Zipcar shows you how to get the customers you need and the tools that get the best results.
There are kernels of wisdom that always ring true, like it's best to wait 30 minutes after eating before trying to swim, and never trust auto-renew. But there is another one that should be added to the mix—and that is that you can't be truly successful as a small business until you
Podcast: Attract New Customers With Online Marketing The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, Yext's Tyler Donahue explains how you
This article is both give and take: Give: I want to share with you a qualitative market research tool that I have found extremely valuable. Take: At the end I will ask for anyone who would themselves like to be interviewed as part of SCORE’s planning process for learning how to best
Developing Powerful Website Content When the content on your website is clear, relevant and organized in an easy-to-consume way, you increase the odds that: 1) your site will rank high in search engine rankings, and 2) visitors will find it easy to learn about your offering and do business with you. In other words, powerful website
This free online business workshop will help you understand why a market analysis is necessary for your business and provide instruction on how to conduct your research. It will also provide case studies and worksheets to help you start your analysis today.  
With small businesses making up more than 99 percent of businesses in the U.S., the small business owner community seems as though it should feel like an all-inclusive club. It’s probably safe to say that everyone either is, knows or does business with a small business owner. But with so

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