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Want More Customers? Diversify! Your target market has been buying so far, but as all small business owners know, customers are fickle creatures and you never know when their buying preferences will change. Creating a double whammy, with the rise and fall of the economy, it’s hard to keep cash flow flowing when customers
What marketing methods work best for small business owners to find and keep customers? A study by Huzzah Media polled small business owners and here’s what they found. By far the top way small business owners engage with customers is their websites, cited by more than 80 percent of
If you’re looking for the best ways to reach local customers, take a cue from large national corporations and franchises with multiple locations. A new report by BIA/Kelsey for Surefire Social says such companies are increasingly using social media first for local promotions, relying on it
Recently I was reviewing a recent presentation by Bjoern Lasse Herrmann given at the Small Business Summit.  His company, Compass, has collected data from over 30,000 start-ups.  And while his insights are focused primarily on SaaS (software as a service) companies, I find the
Get More Out of Social Media Watch this video by Verisign to learn how to get the most out of your social media marketing efforts.
Driving Traffic to Your Website Watch this video by Verisign to learn three tips for driving traffic to your website.
In celebration of National Women History Month, we spoke with a fantastic female entrepreneur who has inspired and paved the way for other women to pursue and succeed in their entrepreneurial dreams. Meet Youngsong Martin, the founder of Wildflower Linen. While planning her niece’s
Keys to Building a Website Watch this video by Verisign to learn tips for building a website for your small business.
Email Marketing: Still Great for Business In recent years, social media and mobile marketing have received a lot of attention. Even though email marketing may not seem as sexy, it still remains the cornerstone of digital marketing. In fact, with a strong content marketing approach, email is more powerful than ever.
Going eCommerce is Easier Than You Think If you’re considering selling goods or services online, or expanding your brick-and-mortar business to the Web then there are two things you should know: It’s never been a better time for e-commerce It’s never been easier to create an online storefront

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