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Want More Customers? Diversify! Your target market has been buying so far, but as all small business owners know, customers are fickle creatures and you never know when their buying preferences will change. Creating a double whammy, with the rise and fall of the economy, it’s hard to keep cash flow flowing when customers
Businesses that actively engage customers online can expect to grow 40% faster than they would without an online presence. In today’s digital world, a strong web presence is critical to a small business’s success.  In this two-part webinar series sponsored by Verisign, find out
What marketing methods work best for small business owners to find and keep customers? A study by Huzzah Media polled small business owners and here’s what they found. By far the top way small business owners engage with customers is their websites, cited by more than 80 percent of
If you’re looking for the best ways to reach local customers, take a cue from large national corporations and franchises with multiple locations. A new report by BIA/Kelsey for Surefire Social says such companies are increasingly using social media first for local promotions, relying on it
Recently I was reviewing a recent presentation by Bjoern Lasse Herrmann given at the Small Business Summit.  His company, Compass, has collected data from over 30,000 start-ups.  And while his insights are focused primarily on SaaS (software as a service) companies, I find the
In celebration of National Women History Month, we spoke with a fantastic female entrepreneur who has inspired and paved the way for other women to pursue and succeed in their entrepreneurial dreams. Meet Youngsong Martin, the founder of Wildflower Linen. While planning her niece’s
Making Your Website Work! When You're Online, You’re in Business When Your Online, Your in Business. Start Blogging, Get a Website and Be Social in order to be in business 24/7. This infographic sponsored by Zipcar shows you how to get the customers you need and the tools that get the best results.
There are kernels of wisdom that always ring true, like it's best to wait 30 minutes after eating before trying to swim, and never trust auto-renew. But there is another one that should be added to the mix—and that is that you can't be truly successful as a small business until you
Podcast: Attract New Customers With Online Marketing The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, Yext's Tyler Donahue explains how you
This article is both give and take: Give: I want to share with you a qualitative market research tool that I have found extremely valuable. Take: At the end I will ask for anyone who would themselves like to be interviewed as part of SCORE’s planning process for learning how to best

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