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As a small business owner, you’re often juggling so many tasks that you may not find the time to expand your professional network. Developing and maintaining a strong professional network can be key to your business success. Expand your professional network to access decision makers and
For every business, possessing an interested -- and qualified -- list of contacts who have your company "top of mind" when they make buying decision, is a vital marketing asset. But continuing to grow that list is just as important. Hence, we hope you'll join us for this free
How to Measure and Improve Customer Loyalty Having satisfied customers is great. But having loyal satisfied customers can be vastly more important to the long term success of your business. 
This free online business workshop will help you identify your company's target market by demographic, psychographic, behavioristic profiles as well as addressing other market segmentation techniques. Apply these strategies to your business or business idea with the worksheets provided in the
This free online workshop will help you learn tools that will enable you to promote your business more effectively through grassroots marketing, public relations, promotions, trade shows, and word-of-mouth techniques. In this course we'll also examine the marketing campaigns of
This free online business workshop will discuss one-on-one marketing tactics and personalization strategies, provide case studies of innovative, successful companies, help you develop your own strategy.  
Social Marketing: Enhancing Social Networks for Small- Business Marketing The world is engaging more and more in social media, and that includes your customers and, more importantly, your potential customers. You may be active on social media personally, but how can you engage in social media marketing to support your business goals and raise awareness about your brand
Ten Simple Steps to Finding Customers and Delivering the Goods Congratulations on your new venture! This booklet is intended to be a concise primer on how to enhance your identification of your target customer and deliver. The following pages feature practical information ranging from pre-marketing ideas and starting as a home-based entrepreneur to shipping
Websites that are created with the customer in mind will be websites generating leads and brand loyalists. The best way to present a website tailored to your ideal clients is to create a website devoted to your buyer personas – and designed to deliver a customer-centric experience. What
3 Considerations for Creating an Online Store For businesses looking to take advantage of the popularity of online commerce, setting up a way to sell products or services online is often the first step to success. If you’re thinking of starting up an electronic storefront, keep these three “B’s” in mind as you plan:

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