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For every business, possessing an interested -- and qualified -- list of contacts who have your company "top of mind" when they make buying decision, is a vital marketing asset. But continuing to grow that list is just as important. Hence, we hope you'll join us for this free
This free online business workshop will help you identify your company's target market by demographic, psychographic, behavioristic profiles as well as addressing other market segmentation techniques. Apply these strategies to your business or business idea with the worksheets provided in the
This free online workshop will help you learn tools that will enable you to promote your business more effectively through grassroots marketing, public relations, promotions, trade shows, and word-of-mouth techniques. In this course we'll also examine the marketing campaigns of
This free online business workshop will discuss one-on-one marketing tactics and personalization strategies, provide case studies of innovative, successful companies, help you develop your own strategy.  
Social Marketing: Enhancing Social Networks for Small- Business Marketing The world is engaging more and more in social media, and that includes your customers and, more importantly, your potential customers. You may be active on social media personally, but how can you engage in social media marketing to support your business goals and raise awareness about your brand
Ten Simple Steps to Finding Customers and Delivering the Goods Congratulations on your new venture! This booklet is intended to be a concise primer on how to enhance your identification of your target customer and deliver. The following pages feature practical information ranging from pre-marketing ideas and starting as a home-based entrepreneur to shipping
Websites that are created with the customer in mind will be websites generating leads and brand loyalists. The best way to present a website tailored to your ideal clients is to create a website devoted to your buyer personas – and designed to deliver a customer-centric experience. What
3 Considerations for Creating an Online Store For businesses looking to take advantage of the popularity of online commerce, setting up a way to sell products or services online is often the first step to success. If you’re thinking of starting up an electronic storefront, keep these three “B’s” in mind as you plan:
Podcast: Networking With a Purpose The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Sara Hand about
3 Big Business Online Strategies for Small Businesses Not one of the major brands in market today started that way. The majority of these giants started small, and through a combination of perseverance, smart strategy and a little luck, came to be the worldwide household names we know today. So what online strategies can small businesses learn

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