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Get More Out of Social Media Watch this video by Verisign to learn how to get the most out of your social media marketing efforts.
Driving Traffic to Your Website Watch this video by Verisign to learn three tips for driving traffic to your website.
Keys to Building a Website Watch this video by Verisign to learn tips for building a website for your small business.
Email Marketing: Still Great for Business In recent years, social media and mobile marketing have received a lot of attention. Even though email marketing may not seem as sexy, it still remains the cornerstone of digital marketing. In fact, with a strong content marketing approach, email is more powerful than ever.
Going eCommerce is Easier Than You Think If you’re considering selling goods or services online, or expanding your brick-and-mortar business to the Web then there are two things you should know: It’s never been a better time for e-commerce It’s never been easier to create an online storefront
Quick Q&A: Getting Your Business Online The internet has become an essential part of everyday life—for work and play. As a result, there have never been more ways to get your business online. This Q&A provides some basic information that will help you decide what type of online presence is right for your business. The term
Social Marketing: Enhancing Social Networks for Small- Business Marketing The world is engaging more and more in social media, and that includes your customers and, more importantly, your potential customers. You may be active on social media personally, but how can you engage in social media marketing to support your business goals and raise awareness about your brand
Ten Simple Steps to Finding Customers and Delivering the Goods Congratulations on your new venture! This booklet is intended to be a concise primer on how to enhance your identification of your target customer and deliver. The following pages feature practical information ranging from pre-marketing ideas and starting as a home-based entrepreneur to shipping
Websites that are created with the customer in mind will be websites generating leads and brand loyalists. The best way to present a website tailored to your ideal clients is to create a website devoted to your buyer personas – and designed to deliver a customer-centric experience. What
3 Considerations for Creating an Online Store For businesses looking to take advantage of the popularity of online commerce, setting up a way to sell products or services online is often the first step to success. If you’re thinking of starting up an electronic storefront, keep these three “B’s” in mind as you plan:

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