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Measuring Your Website’s Success Analyzing your website’s performance can be overwhelming in the beginning. But, its important because tracking and measuring your audience’s online behavior will help you to determine what about your site is working well—and what isn’t working at all. Once you have this
Checklist: Building a Website This checklist will help guide you through the process of building a website.
4 Tips for Choosing a Web Address Find out the top 4 tips for choosing your web address.
It can be a chore to figure out how best to utilize social media platforms. And as your social media presence grows, that chore can turn into a serious drain on your time and effort if you don’t currently have a strong strategy in place. If you’re one of the many small business owners
Strategies for Internet Marketing and Social Media For so many entrepreneurs, social media is still a complete mystery when it comes to generating business. How do you build a social media presence, then use it attract followers and - more importantly - customers?  
Is your small business planning to expand your online marketing efforts in 2014? If so, you’re not alone. In a recent survey by j2 Global, small business owners’ marketing goals for the coming year are focused on the Internet. More than one-fourth (28 percent) of small and
Is your small business on Yelp yet? The online rating and review site has become a powerful influencer of consumer purchases—but too many small businesses aren’t listed on Yelp because their owners are scared of getting a negative review. If your small business is one that relies
“For our purposes, let’s agree that goals are a reach-it-and-be-done situation, whereas a system is something you do on a regular basis with a reasonable expectation that doing so will get you to a better place in your life. Systems have no deadlines, and on any given day you probably
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?   There are five questions you need to ask yourself to determine an answer for that question. By
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a

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