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Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?   There are five questions you need to ask yourself to determine an answer for that question. By
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a
Groupon has put together a panel of online marketing experts to share strategies that can help you meet your business goals. We'll share tips and tactical next-- or first-- steps for social media, SEM, display ads and SEO!   Presenters: Paul Matson, Anupama
According to DMA Interactive, 54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.   Growing and converting your email is still one of the biggest missed opportunities I see with all my clients
Summer is an important time of year when it comes to your online marketing. Whether you’re in the middle of your peak season or gearing up for a busy fall, the investment you make in your marketing efforts today will play an important role in the results you’re able to achieve down
Why are you even considering becoming more active online? Sometimes the answer to the savvy marketing versus waste question is in the clarity of your goals for becoming more active in social media.  And ultimately, the proof is in social media’s impact on the results in your company
You have likely heard that having video on your website is terrific for SEO, and sales conversion. But what are the specifics? What types of video are most effective? Is quantity or quality more important? As with last week’s post, I turned to a trusted expert. I have worked with Barbara
It’s easy to fall into the trap of thinking these two areas aren’t connected. The reality is that ‘search’ is already baked into social platforms. As the 800lb gorilla, Google has made it very clear that Google+ is going to be a part of and influence its search results,
Tips for Getting Found Online “How can I get found on the Internet?” This is probably one of the most-asked questions among small business owners, and for good reason. The ever-increasing presence of the Internet as a marketing channel has made search engine optimization and marketing a priority for small
Why Business Owners are Adopting Digital Marketing Small business owners are a practical bunch. So when it comes to digital marketing – websites, search ads, digital banners, email, mobile ads, and others – they approach it with a decidedly practical bent. “Generating leads and sales is very important to us,” says Jack

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