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Economy is essential to every successful business marketing plan and you want to apply the same analysis to your website design. If you’re not careful, your website can turn from a marketing tool to a business drain. Here are 4 pitfalls to avoid to make sure your website marketing
If your business doesn’t yet have a small business website, you may be intimidated by the idea of creating one. Well, don’t be. A study by BrightLocal surveyed over 800 customers about how business websites affect their buying decisions and what information matters most to them on a
As seen in this photo from the OfficeMax site, overlay screens (also called lightboxes or hoverboxes) are images that appear on top of a webpage. Overlays are often used to encourage visitors to sign up for a mailing list.As seen in this photo from the OfficeMax site, overlay screens (also called
In the recent SCORE Small Business Success Podcast, "Attract New Customers with Online Marketing," Tyler Donahue, a Business Development Analyst at Yext, answered all of our burning questions about how to make the most of your online presence by attracting new customers and building
For years I have been using Google Analytics to help track and measure website results. This data is useful in seeing the statistics for monthly visitors and overall conversion rates for signing up for the newsletter, check-out, etc.  Each month I view whether website performance metrics are
  SEO, SEM, PPC, SERPs - WHAT DOES IT ALL MEAN?! Join this webinar and let SCORE mentor Edison Guzman explain these terms and show you how to make them work for your business. We'll share tips for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that you can use
Starting an Email Marketing Program Email marketing is one of the most effective ways for a small business to reach out to customers. Get started on your email marketing program with this checklist.
Checklist for Effective Website Content Effective website content not only attracts users to your business website, but also keeps them there longer and persuades them to take action. Use this checklist to develop effective website content.
Podcast: Attract New Customers With Online Marketing The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, Yext's Tyler Donahue explains how you
Visual content will be a major drive in social media engagement 2014. With 90 percent of information transmitted to the brain being visual…is it any wonder! Today’s marketers are jumping on the visual bandwagon with engaging elements that reflect a company’s branding,

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