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How to Redirect Domain Names for Enhanced Ecommerce In one of my earlier blogs, I wrote about how setting up an online retail store is easier than you think. In fact, if you choose to utilize an existing ecommerce platform such as eBay, Amazon or for your storefront, it could take under an hour to set up. However, when you’re
How the Right Domain Name (or Names!) Can Help Your Online Business Having a solid domain name strategy can play a big role in helping your online business to succeed. It all starts with choosing the right domain name, or Web address, to represent your business on the Web.  From there, you can expand your strategy to leverage multiple domain names.
Email Marketing: Still Great for Business In recent years, social media and mobile marketing have received a lot of attention. Even though email marketing may not seem as sexy, it still remains the cornerstone of digital marketing. In fact, with a strong content marketing approach, email is more powerful than ever.
Going eCommerce is Easier Than You Think If you’re considering selling goods or services online, or expanding your brick-and-mortar business to the Web then there are two things you should know: It’s never been a better time for e-commerce It’s never been easier to create an online storefront
Facebook ads can be a great small business marketing tactic. The minimum spend is just $1 per day. And at least for now, they are being offered at a low cost – just $0.25 per 1,000 impressions (see chart on right). But PLEASE do not run out and begin blindly using the Promote Post or
Read my lips …“No More Keywords!” If Google’s Larry Page ever uttered those instructions, Google’s Engineers took them to heart. The new Hummingbird algorithm made it harder than ever to create a comprehensive SEO strategy. In September 2013, Google’s
Ever get stumped about what content you should create to draw online readers to your site? In the recent SCORE webinar, "Be Remarkable: Creating Content for SEO,” Shawn Pfunder, a GoDaddy web expert, gave tips on how to gain attention in the online marketplace.  Pfunder says when
Economy is essential to every successful business marketing plan and you want to apply the same analysis to your website design. If you’re not careful, your website can turn from a marketing tool to a business drain. Here are 4 pitfalls to avoid to make sure your website marketing
If your business doesn’t yet have a small business website, you may be intimidated by the idea of creating one. Well, don’t be. A study by BrightLocal surveyed over 800 customers about how business websites affect their buying decisions and what information matters most to them on a
As seen in this photo from the OfficeMax site, overlay screens (also called lightboxes or hoverboxes) are images that appear on top of a webpage. Overlays are often used to encourage visitors to sign up for a mailing list.As seen in this photo from the OfficeMax site, overlay screens (also called

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