Sort By:
Client newsletters are an important part of the marketing mix, especially in the case of professional services firms. With newsletters you can stay “top of mind” with a light, unobtrusive touch by reminding clients and prospects of your expertise and value. But what do you write
Businesses that actively engage customers online can expect to grow 40% faster than they would without an online presence. In today’s digital world, a strong web presence is critical to a small business’s success.  In this two-part webinar series sponsored by Verisign, find out
Have you spent your hard-earned money on online ads and not seen the return you were looking for? No wonder, 77% of online ads are never even seen! Check out this month's SCORE Infographic to get the lowdown on the effectiveness of online advertisements in reaching your consumers, the typical
The bad news: Good content does not necessarily sell itself. The good news: Content marketers, like me, still have a job. Most businesses do not have the time or money to devote to effective content marketing campaigns. If they do put money into it they want to see results. Unfortunately,
How to Redirect Domain Names for Enhanced Ecommerce In one of my earlier blogs, I wrote about how setting up an online retail store is easier than you think. In fact, if you choose to utilize an existing ecommerce platform such as eBay, Amazon or etsy.com for your storefront, it could take under an hour to set up. However, when you’re
Facebook ads can be a great small business marketing tactic. The minimum spend is just $1 per day. And at least for now, they are being offered at a low cost – just $0.25 per 1,000 impressions (see chart on right). But PLEASE do not run out and begin blindly using the Promote Post or
Read my lips …“No More Keywords!” If Google’s Larry Page ever uttered those instructions, Google’s Engineers took them to heart. The new Hummingbird algorithm made it harder than ever to create a comprehensive SEO strategy. In September 2013, Google’s
Ever get stumped about what content you should create to draw online readers to your site? In the recent SCORE webinar, "Be Remarkable: Creating Content for SEO,” Shawn Pfunder, a GoDaddy web expert, gave tips on how to gain attention in the online marketplace.  Pfunder says when
Economy is essential to every successful business marketing plan and you want to apply the same analysis to your website design. If you’re not careful, your website can turn from a marketing tool to a business drain. Here are 4 pitfalls to avoid to make sure your website marketing
If your business doesn’t yet have a small business website, you may be intimidated by the idea of creating one. Well, don’t be. A study by BrightLocal surveyed over 800 customers about how business websites affect their buying decisions and what information matters most to them on a

Get Free Business Advice Now Via Email

Type in what your business concern or need is, then choose the SCORE mentor that best meets that need