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The bad news: Good content does not necessarily sell itself. The good news: Content marketers, like me, still have a job. Most businesses do not have the time or money to devote to effective content marketing campaigns. If they do put money into it they want to see results. Unfortunately,
Get More Out of Social Media Watch this video by Verisign to learn how to get the most out of your social media marketing efforts.
Driving Traffic to Your Website Watch this video by Verisign to learn three tips for driving traffic to your website.
Keys to Building a Website Watch this video by Verisign to learn tips for building a website for your small business.
How to Redirect Domain Names for Enhanced Ecommerce In one of my earlier blogs, I wrote about how setting up an online retail store is easier than you think. In fact, if you choose to utilize an existing ecommerce platform such as eBay, Amazon or etsy.com for your storefront, it could take under an hour to set up. However, when you’re
How the Right Domain Name (or Names!) Can Help Your Online Business Having a solid domain name strategy can play a big role in helping your online business to succeed. It all starts with choosing the right domain name, or Web address, to represent your business on the Web.  From there, you can expand your strategy to leverage multiple domain names.
Email Marketing: Still Great for Business In recent years, social media and mobile marketing have received a lot of attention. Even though email marketing may not seem as sexy, it still remains the cornerstone of digital marketing. In fact, with a strong content marketing approach, email is more powerful than ever.
Going eCommerce is Easier Than You Think If you’re considering selling goods or services online, or expanding your brick-and-mortar business to the Web then there are two things you should know: It’s never been a better time for e-commerce It’s never been easier to create an online storefront
Facebook ads can be a great small business marketing tactic. The minimum spend is just $1 per day. And at least for now, they are being offered at a low cost – just $0.25 per 1,000 impressions (see chart on right). But PLEASE do not run out and begin blindly using the Promote Post or
Read my lips …“No More Keywords!” If Google’s Larry Page ever uttered those instructions, Google’s Engineers took them to heart. The new Hummingbird algorithm made it harder than ever to create a comprehensive SEO strategy. In September 2013, Google’s

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