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This presentation will provide a deeper look into the importance and effectiveness of using email marketing with social media engagement to drive action. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small
Online advertising can be an excellent tactic for systematically growing your business. Due to the ability to target exact audiences and measure clicks and conversions, you can acquire a steady stream of brand new prospects – if done well. If done sloppily or with the wrong vendor, you
Three Reasons Why Email Marketing is Still Good Business Why should you still invest in email marketing in the age of Twitter and LinkedIn? How about because email still reigns as king of digital communication? According to Forrester Research, 838 BILLION emails were sent last year. That’s nearly three times the number of stars in the Milky Way!
How to Choose a Web Hosting Company Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service. Need to brainstorm? Discuss with a mentor today.
If you’ve been on the fence about building a website for your business, there’s no reason to wait any longer. In this webinar sponsored by Verisign, you’ll learn about the essentials of a website, how to approach the process, and get a live, hands-on demonstration building a
Why Phone Calls are the New Click Surge in Mobile Search Fuels More Customer Calls Pop quiz:  What’s better for your bottom line, online clicks or a phone that rings? For most small business owners, a ringing phone trumps digital clicks or the far more amorphous measure of online “impressions” from, say,
The First 5 Things To Do After Getting Your Business Online Whether it was a Facebook page or a website, you’ve finally done it: your business is online and searchable to millions of potential customers and partners. You’re proud, but a little uneasy about the next steps. You’re not alone.
There are 1.4 million non-profits (tax exempt) in the United States today. And, 61% have annual revenues under $100,000. Non-profits are using savvy marketing to further their mission. 7% have revenue of $100K-$250K 4% have revenue of $250K-$500K 3% have revenue of $500K-$1M 4% have
Get a Bigger Bang for your Search Ad Bucks Thanks to the explosive growth of mobile search (which commands cheaper ad rates) and competition from social sites such as Facebook, the cost of Google search ads has been dropping a bit. That’s good news for small business.
In today’s ever-changing world of search engine optimization (SEO) and search engine algorithm updates, it can be hard for any company – especially small- and medium-sized businesses – to maintain its organic website traffic and search engine rankings. According to Forrester

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