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What Makes Great Web Content? I was recently asked in an interview what my idea of perfect Web content is. My answer: Something that evokes a reaction – whether it’s joy, surprise or anger. As an emotional person, I’m a sucker for anything that makes me happy or makes me cry (for good reasons). But evoking
You can't ignore the importance of face-to-face marketing (or customers might start ignoring your business). Watch this workshop to get unique ideas and training tools from entrepreneur and SCORE mentor P. Simon Mahler. He'll show you back-to-basics strategies to get you and your
How to Create a Marketing Plan for Your Business Most small businesses do some kind of marketing or advertising. But not many have a detailed marketing plan for how they intend to go about it. 
Are you building your business to be long term and making plans to market your business in the future? Or are you surviving to fight another day?     In small businesses across the nation, most owners just struggle with keeping their doors open each and every day.  With this
Marketing is the fuel that drives any small business. But most small businesses have two major challenges: limited time and limited resources. Which means you need to pick a target customer you can actually hit.     To develop a killer marketing plan, you need to define your target
Podcast: Quality as a Marketing Tool The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Bob Theis
If you own a B-2-B business, you know that finding good leads is a never-ending challenge. Fortunately, three types of marketing—trade shows, referrals and in-house email marketing—are most likely to produce not only lots of leads, but lots good leads, according to the annual B2B
Playing the KPI Shell Game: 5 Marketing KPIs to Track in 2015 Have you ever played the shell game? The dealer sets an elusive object under one of three shells and begins shifting them around, challenging you to pick the shell that conceals that object. As the shells rotate, you try to pay attention to all three at once, causing you to lose track of the
Podcast: Public Relations The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Susan Hicks about
Business Owners: Don’t Leave Out LinkedIn Business owners, startup entrepreneurs and self-employed professionals are more active in social media than ever before. But some are making a big mistake by leaving LinkedIn out of their high-priority list.

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