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50 Small Business Tips for 50 Years of Success: Marketing Looking to find new customers? Or keep your existing ones? Who isn’t! These marketing tips help you put your best foot forward to the world and to your customer base. From press releases to networking, make all your marketing as effective as it can be! SCORE and MassMutual know how
Small business owners are a frugal bunch. Even when looking at hopefully “growth” oriented activities, a recent 2013 survey by BrightLocal and the Chamber of Commerce demonstrates very conservative numbers: The average spend on marketing by SMBs is $400/month. 32% of SMBs
Does your small business have a marketing plan? If not, you may want to reconsider. While you may think marketing by the “seat of your pants” works just fine—especially today, when social media and other “informal” marketing methods make up much of a small
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.“ David Ogilvy Very simply, online ads need to do three things: Target the right group Capture attention
Repetition also increases (for a while) the authority and believability of what you have to say. Listeners go from awareness of the message to understanding to trust. Yes, the step after that is annoyance, which is the risk the marketer always faces. Seth Godin Fresh content is a critical part
In an ever-increasingly digital age, it’s important to keep up with trends to promote your business online and with social media. But that doesn’t mean you need to leave more traditional approaches behind. Here are some tips to help make three “traditional” advertising
Passion, Reality and Starting a Business Starting a business is not easy.  An entrepreneur needs to understand and express his/her passion. To do so means developing a mission statement and a plan. But that’s just the tip of the iceberg.  Starting a business also requires enthusiasm, energy, and persistence to market
Facebook ads can be a great small business marketing tactic. The minimum spend is just $1 per day. And at least for now, they are being offered at a low cost – just $0.25 per 1,000 impressions (see chart on right). But PLEASE do not run out and begin blindly using the Promote Post or
Improve your understanding of the most important marketing and lead generation tool in today’s digital world. In this webinar, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals.  Goal 1: Where
This free online business workshop will help you understand why a market analysis is necessary for your business and provide instruction on how to conduct your research. It will also provide case studies and worksheets to help you start your analysis today.  

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