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Marketing is the fuel that drives any small business. But most small businesses have two major challenges: limited time and limited resources. Which means you need to pick a target customer you can actually hit.     To develop a killer marketing plan, you need to define your target
Podcast: Quality as a Marketing Tool The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Bob Theis
If you own a B-2-B business, you know that finding good leads is a never-ending challenge. Fortunately, three types of marketing—trade shows, referrals and in-house email marketing—are most likely to produce not only lots of leads, but lots good leads, according to the annual B2B
Playing the KPI Shell Game: 5 Marketing KPIs to Track in 2015 Have you ever played the shell game? The dealer sets an elusive object under one of three shells and begins shifting them around, challenging you to pick the shell that conceals that object. As the shells rotate, you try to pay attention to all three at once, causing you to lose track of the
Podcast: Public Relations The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Susan Hicks about
Business Owners: Don’t Leave Out LinkedIn Business owners, startup entrepreneurs and self-employed professionals are more active in social media than ever before. But some are making a big mistake by leaving LinkedIn out of their high-priority list.
Make the Most of Your Online Ads Online pay-per-click (PPC) ads can be a quick and easy way for a small business to increase website traffic, generate leads and boost sales. 
7 Tips for a Successful Business Blog Does your business have a blog? Should it? A blog can add value to your business as a way to generate leads, publicity, customer engagement and more. But a boring, poorly-planned blog won’t boost your business in the least.
How to Choose a Domain Name That Drives Traffic Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your
How to Choose a Web Hosting Company Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service. Need to brainstorm? Discuss with a mentor today.

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