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What Do Your Customers Really Value? Republished by permission of, in agreement with NY Enterprise Report, Jaynie Smith explains how to align your products or services with what your customers are looking for.
Image brought to you by HubSpot 1.  Inbound Marketing Costs 60% Per Lead Less than Outbound Marketing Outbound marketing or traditional marketing is on the decline according to expert marketing source Hubspot. Chasing customers via the usual route of print, television, banner ads as
Are you itching to start a business, but not sure what industry to get into? Then let the fact that school is starting shortly inspire you. By that I mean, consider starting a business that caters to the nation’s kids. Children of all ages have a lot of power in today’s world. One
If there’s one fundamental thing every small business owner needs to grasp about marketing it’s this: marketing a company, product or service is not a “one-way only” activity, it’s a two-way conversation. The digital media have not only expanded the reach of small
Oh, the monthly email newsletter. I could probably write an ode to this tried and true marketing device for no other tool provides such consistent marketing value. I use my newsletter to keep clients excited with fresh content, alert users of updates, promote items and to create a community for
Marketing a small business takes time, energy and money in varying degrees. Before you spend any of the three, it’s essential to first gain an understanding of what you have going for you – and against you. Take a Swat at “S.W.O.T.” A S.W.O.T analysis is a marketing
Dress for Success Presented by, Jaqueline Connell discusses the rules of proper attire for business.
Whether you’re just getting started with email marketing, or are looking for some new ways to improve your response rates, this webinar is for you!   In under an hour, experts Azure Collier and Lisa Boles from Constant Contact will show you how to create an email that gets noticed
Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading
LinkedIn is a great tool for professionally connecting with hundreds, even thousands, of prospects, customers and referral partners. But so what? Is that large “LinkedIn connections” number translating into large sales for your business? Here are five “little extras”

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