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This week, we’re taking a look into the future of marketing at the FutureM Conference in Boston, Massachusetts. What’s FutureM? It’s five days of planning, debating, and celebrating the future of marketing, and is an event that brings together some seriously innovative minds
Health and Beauty: Easy Ways to Build Customer Relationships Using loyalty programs, providing good customer service, offering socially responsible marketing and creating mobile apps helps you build strong customer relationships.
Bar and Restaurant: Build Customer Relationships Use loyalty programs, good customer service, socially responsible marketing and mobile apps help restaurant and bar owners engage with customers and build lasting relationships.
Megan is an artisan soap maker with a nose for appealing scents. Rob is a resin and acrylic mold master with a meticulous eye to detail. Both want to bring fun and humor to a cynical world. So Rob started making molds from real-life items like World War II hand grenades, and Megan filled these
Are You Providing What Your Customers Want? “You can have the best product or service in the world, but if people don’t buy - it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” -
Customer service is arguably THE most important facet of your sales cycle. If you think of the process by which you sell your product or service as a crown, customer service is your largest gem. You have to figure out how to address customer concerns, including product related questions, billing
Infographics help viewers visualize data and then gain meaning in a fast and fun manner. No wonder that infographics are showing strong results in terms of interest and sharing. But how do you create effective infographics that are more than just “cool pics” and truly further your
Like a cool shot of air conditioning on a 90-degree day, when customers enter your storefront they are comforted by the prospect of free Wi-Fi. They may have a large video or photo file to upload or they are looking to perform that bandwidth-intensive application that
Networking has always been crucial to small business success, but the rise of social media has made it easier for small business owners to network without ever leaving the office. A new survey by small business community Manta found the vast majority (90 percent) of small business owners spend
Keeping your business thriving means always searching for new ways to attract customers. In today’s world, that means incorporating social media into your marketing and communications plan. Whether it’s through Facebook, Twitter or your own company blog, the value of social media

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