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Megan is an artisan soap maker with a nose for appealing scents. Rob is a resin and acrylic mold master with a meticulous eye to detail. Both want to bring fun and humor to a cynical world. So Rob started making molds from real-life items like World War II hand grenades, and Megan filled these
Are You Providing What Your Customers Want? “You can have the best product or service in the world, but if people don’t buy - it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” -
Customer service is arguably THE most important facet of your sales cycle. If you think of the process by which you sell your product or service as a crown, customer service is your largest gem. You have to figure out how to address customer concerns, including product related questions, billing
Infographics help viewers visualize data and then gain meaning in a fast and fun manner. No wonder that infographics are showing strong results in terms of interest and sharing. But how do you create effective infographics that are more than just “cool pics” and truly further your
Like a cool shot of air conditioning on a 90-degree day, when customers enter your storefront they are comforted by the prospect of free Wi-Fi. They may have a large video or photo file to upload or they are looking to perform that bandwidth-intensive application that
Networking has always been crucial to small business success, but the rise of social media has made it easier for small business owners to network without ever leaving the office. A new survey by small business community Manta found the vast majority (90 percent) of small business owners spend
Keeping your business thriving means always searching for new ways to attract customers. In today’s world, that means incorporating social media into your marketing and communications plan. Whether it’s through Facebook, Twitter or your own company blog, the value of social media
One of the more heart-warming stories to zoom around the Internet lately involves a young man, his dying grandmother, and a bowl of clam chowder from Panera Bread. It's a little story that offers big lessons about service, brands, and the human side of business — a story that
Seeking a meaningful way to spend a few spare minutes? Head on over to the TED website, which profiles some of the best thinkers and ideas out there right now. TED, if you’re not familiar, is a nonprofit devoted to ideas worth spreading. It hosts an annual conference that brings together
What Do Your Customers Really Value? Republished by permission of, in agreement with NY Enterprise Report, Jaynie Smith explains how to align your products or services with what your customers are looking for.

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