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This free online business workshop will help you: identify your company's competitive advantage determine your strengths, weaknesses, and goals devise a strategy to set your company apart from your competitors. ​
Cara’s Top 5 Trends for Business Cards Keeping up with trends is vital for your business card. You want the first impression of your company to be current and professional – not dated or behind-the-times. As a designer for Vistaprint, I spend a lot of my time researching the trends within all of the different industries and
5 Questions to Ask Yourself When Choosing a Design At Vistaprint we are constantly designing new business cards in new styles. We add up to 60 new cards to the site every couple of weeks. That means a lot of choice for our customers, but can be a bit overwhelming. It can be helpful to have an idea of what you want your card to look like
In the SCORE Small Business Success Podcast: Quality as a Marketing Tool, Bob Theis, a SCORE mentor, explains how focusing on high quality helped grow sales for his company from $2 million to over $32 million. Bob is the former CEO and chairman of J.R. Clancy Incorporated, a leading
Branding is a business identity in the marketplace. It connects the target prospects more effectively and strengthens customer loyalty based on the consumer experience. Apple, Calvin Klein, Nike and several other companies like them are good examples of brands.  Branding is not limited to
What Your Visual Identity Should Say About Your Business Creating your logo goes beyond finding an appealing and practical image. Of course, your identity should have both of those things, but, more importantly you want people to understand what you stand for just by seeing your logo. How do you do this?
How Do You Know It’s Time To Rebrand? Your visual identity is important. It tells customers everything they would need to know about your business without saying a word. It’s your brand. Because of this, changing your visual identity shouldn’t be taken lightly or done often. So, how do you know when it’s time to
What is Branding? A Glossary You’ve heard about branding, or perhaps you know it in one of its other forms. Maybe you’ve looked for guidelines on “creating a business look” or “designing a visual identity.” You probably have some idea of what these terms mean, in a general sense
Podcast: Networking With a Purpose The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Sara Hand about
Creating an Atmosphere for Your Bar or Restaurant What makes customers choose one restaurant or bar over another? Sure, the food and drinks are a major factor in their decision; so is the price. But more often than you may realize, it’s the atmosphere of your bar or restaurant that convinces customers to come in…or sends them

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