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How to Use and Defuse Online ReviewsWord-of-mouth marketing can make or break a small business. In today’s world, most of this is done online on sites like Yelp, Angie’s List and TripAdvisor. These sites are great for capturing real customer insights in a timely manner and allow potential customers to make informed decisions on where
National Small Business Week, established in 1963 to celebrate and recognize America’s entrepreneurs and small business owners, starts May 4. According to the SBA, more than half of Americans either own or work for a small business, creating approximately two out of every three new jobs in
This free online business workshop will help you understand why you must protect your company's intellectual property. We'll identify the three vital forms of intellectual property protection and help you develop an intellectual property safeguarding strategy for your company.
This free online business workshop will help you define your company’s brand, identify ways to increase the strength of your company’s brand, and show how a strong brand reputation and personality can benefit your company.  
Awareness, attitudes, and usage (AAU) metrics (sometimes called the Hierarchy of Effects) model the idea that potential customers pass through different stages before purchase. The obvious takeaway here: that customers first have to know that your company/brand/products exist.  Many
This free online business workshop will help you: identify your company's competitive advantage determine your strengths, weaknesses, and goals devise a strategy to set your company apart from your competitors. ​
Cara’s Top 5 Trends for Business Cards Keeping up with trends is vital for your business card. You want the first impression of your company to be current and professional – not dated or behind-the-times. As a designer for Vistaprint, I spend a lot of my time researching the trends within all of the different industries and
5 Questions to Ask Yourself When Choosing a Design At Vistaprint we are constantly designing new business cards in new styles. We add up to 60 new cards to the site every couple of weeks. That means a lot of choice for our customers, but can be a bit overwhelming. It can be helpful to have an idea of what you want your card to look like
In the SCORE Small Business Success Podcast: Quality as a Marketing Tool, Bob Theis, a SCORE mentor, explains how focusing on high quality helped grow sales for his company from $2 million to over $32 million. Bob is the former CEO and chairman of J.R. Clancy Incorporated, a leading
Branding is a business identity in the marketplace. It connects the target prospects more effectively and strengthens customer loyalty based on the consumer experience. Apple, Calvin Klein, Nike and several other companies like them are good examples of brands.  Branding is not limited to

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