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This free online business workshop will help you identify your company's target market by demographic, psychographic, behavioristic profiles as well as addressing other market segmentation techniques. Apply these strategies to your business or business idea with the worksheets provided in the
This free online business workshop will help you understand why you must protect your company's intellectual property. We'll identify the three vital forms of intellectual property protection and help you develop an intellectual property safeguarding strategy for your company.
This free online workshop will help you learn tools that will enable you to promote your business more effectively through grassroots marketing, public relations, promotions, trade shows, and word-of-mouth techniques. In this course we'll also examine the marketing campaigns of
This free online business workshop will help you develop your pricing strategy for your product or service using market research, pricing models, and other pricing techniques. It will also help you determine if your prices are working for you. Apply these techniques with the worksheets
This free online business workshop will help you define your company’s brand, identify ways to increase the strength of your company’s brand, and show how a strong brand reputation and personality can benefit your company.  
Este taller de negocios online gratis será: enseñarte a reunir inteligencia competitiva, proporcionar estudios de caso y ayudarle a prepararse para la competencia.
This free online business workshop will show you how to gather competitive intelligence, provide case studies, and help you set yourself apart from the competition.  
What are the marketing trends you should be focused on?  The media is sure to cover the latest cool artificial intelligence device or data from wearable devices but what marketing trends should business owners pay attention to? After reviewing several expert articles (see the sources below
10 Tips for Getting Your Business in the Media Being mentioned in the media can be golden for a small business. But positive PR rarely happens by itself. Most business owners who bask in the glow of this kind of free or “earned” marketing exposure get there because they’ve mastered the art of gaining coverage. 
If your small business sells B2B, you probably do a lot of your prospecting and selling the good, old-fashioned way—through face-to-face networking, attending trade shows and making sales calls. While all of these marketing methods still matter to success, in B2B as in B2C, online marketing

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