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I recently spent a weekend in a small, charming community that relies on tourism and farming as its main industries. It’s the nature of this type of place that most of the businesses are independently owned small shops. Since I always love patronizing small businesses (not to mention
If your business has an online presence, you are probably already looking at many analytics tools to capture user behavior and data. Data analytics like Google Analytics, heat maps for web pages, A/B tests to try out different landing pages, tools for looking more closely at visitor flows and
How to Monitor and Respond to Reviews of Your Bar or Restaurant Learn the best ways to monitor and respond to online reviews of your bar or restaurant.
How to Cope with 6 Types of Tough Clients Depending on your industry, hard-to-deal-with clients or customers are common for many small businesses. They either seem indifferent, call at all hours or constantly question your judgment. The good news, says Andrew Sobel, a client relationship expert, is that rather than “firing”
  Could you possibly be confusing your prospects with business jargon? I’m sure you wouldn’t do it intentionally, but if you don’t pay close attention you might still be doing it. For example, just the other day I got an email asking me if I’d be interested in
Every once in a while we are reminded that our perception of the world is not necessarily accurate. That’s exactly how I felt when I read Lynn’s letter. A few months ago, she’d been quite snippy at a party we were at. After I innocently said, “Life is good,” she
Winning Them Over is The Key to Growth Small businesses are more responsive! Customers tend to prefer small businesses, too: small businesses meet or exceed customer expectations more often than big businesses. 
Expert Tips for Sales and Customer Loyalty Learn the Basics - Sales and Customer Loyalty Tips Sales are an indispensable part of running a successful small business. Yet many entrepreneurs shy away from the role because of long-held misperceptions, or they simply don’t feel comfortable doing it. All it takes is a better
In a world that always seems to be about “me first,” it can be hard to see the value of niceness in the business world. It turns out that there may be more to altruism than vague moral brownie points: being nice and helpful can pay off more than being selfish and cutthroat. Stefan
The Importance of Building Real World Fans Social media has become second nature for many small business owners and startup entrepreneurs. Business owners spend significant time – and sometimes money as well – seeking fans, likes and followers on all kinds of social platforms, from Facebook and Twitter, to LinkedIn, Quora,

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