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“I have the best customers in the world so it’s tough to pick favorites!” gushed Trish Moynihan, owner of the Big Frog franchise in Cumming, Georgia. Big Frog began as a custom t-shirt shop in Tampa, Florida. But with new printing technology, the company takes the concept of
Understanding How YOUR Customer Thinks Understanding customers is so important that large corporations spend millions of dollars annually on market research to gain this knowledge. Although formal research is important, a small business can usually avoid this expense. Typically, the owner or
This week, we’re taking a look into the future of marketing at the FutureM Conference in Boston, Massachusetts. What’s FutureM? It’s five days of planning, debating, and celebrating the future of marketing, and is an event that brings together some seriously innovative minds
Health and Beauty: Easy Ways to Build Customer Relationships Using loyalty programs, providing good customer service, offering socially responsible marketing and creating mobile apps helps you build strong customer relationships.
Bar and Restaurant: Build Customer Relationships Use loyalty programs, good customer service, socially responsible marketing and mobile apps help restaurant and bar owners engage with customers and build lasting relationships.
Megan is an artisan soap maker with a nose for appealing scents. Rob is a resin and acrylic mold master with a meticulous eye to detail. Both want to bring fun and humor to a cynical world. So Rob started making molds from real-life items like World War II hand grenades, and Megan filled these
Are You Providing What Your Customers Want? “You can have the best product or service in the world, but if people don’t buy - it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” -
Customer service is arguably THE most important facet of your sales cycle. If you think of the process by which you sell your product or service as a crown, customer service is your largest gem. You have to figure out how to address customer concerns, including product related questions, billing
Networking has always been crucial to small business success, but the rise of social media has made it easier for small business owners to network without ever leaving the office. A new survey by small business community Manta found the vast majority (90 percent) of small business owners spend
So you’ve determined what area of your business could benefit from some actionable insights as well as crafted your perfect survey addressing this issue. Now you need to launch the survey and get your target audience to answer your questions, so you can make better business decisions

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