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Client Relationship Mastery™ is the solution to the problem, "How do I keep my clients for the long term?" Whether large or small, companies have similar client retention challenges. 80% of your future profits will come from just 20% of your existing customers. Are you doing all
10 Tips for Picking a Payment Processor These days, it’s easy for almost any small business to tap into the electronic payment system and accept credit and debit cards along with other types of e-payments. And there are plenty of payment processors competing for your business.
6 Ways to Be a Super Networker When it comes to networking, many business owners and entrepreneurs still seem to feel that more is better, and that simply collecting lots of business cards or LinkedIn contacts really means something. But that’s a superficial view of networking. 
The way your customers shop and buy has changed. Are you keeping up? Recently, I needed to get my carpets cleaned after going way too long without doing so. I went online to get in touch with the company I’d used several years ago, only to find out they no longer serve my area. Frustrated,
How to Create Customers who Really Care Achieving breakout success as a small business in today’s highly competitive and increasingly complex business world requires exceptional efforts to develop clients and customers who rave about your company, and are willing to tell others. Failing to delight customers is more than a shame
6 Ways to Use Social Media for Customer Service Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before. As a result, small business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of
If you use Facebook, Twitter or any of the multitudes of networking sites that exist online, then you know the power of social media. It can be a great tool for your small business – from spreading the word about your latest offer to corresponding with others in your industry. You may
Do you get nervous when it’s time to negotiate? Whether it’s a sale, a contract with a supplier or a deal with a strategic partner, negotiating is essential to small business success. But if you’re negotiating with someone you hope to create a lasting relationship with—
I could just tell you to subscribe to industry publications and join trade associations. They are very valuable, so do those things. However, I will tell you a little about why being part of these organizations and volunteering for professional organizations and other not-for-profits can help
Heading into year-end and the busy holiday shopping season, how are small business owners feeling? Very optimistic, according to the Q3 LegalZoom/Kauffman Startup Confidence Index. A whopping 86 percent of entrepreneurs polled are “very confident” their companies will be more

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