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Getting repeat business is the secret to success for every entrepreneur. But what's the secret to repeat business? According to the Spring 2015 Bank of America Small Business Owner Report, nearly six in 10 (57 percent) of small business owners say strong customer relationships are the driving
Large businesses seem to have all of the advantages—economies of scale, pricing power, and brand recognition, to name a few. Yet, small businesses across the United States are beating their larger competition through one simple idea: creating better customer experiences.  While many
5 Ways to Beat Buyer Remorse Buyer’s remorse – the feeling of having made an unwise purchase – is typically associated with big ticket items such as a home, car, furniture or expensive electronics. But it happens all the time with smaller and less expensive products and services as well. 
It’s National Small Business Week, which is always a great time to reflect on the passion of small business owners and their ability to know their customers better than anyone.  Of course, delivering an exceptional customer experience is never easy, despite all of the advice you hear:
How to Measure and Improve Customer Loyalty Having satisfied customers is great. But having loyal satisfied customers can be vastly more important to the long term success of your business. 
This free online business workshop will discuss one-on-one marketing tactics and personalization strategies, provide case studies of innovative, successful companies, help you develop your own strategy.  
As touted in this recent Mashable article, 2015 is the “year of customer experience”.  Daily new information apps and social network referrals – all available anytime and in the palm of their hands – give consumers the real power.  Customers no longer
5 Ways To Use CRM Software To Drive More Sales This article goes into a detail about how to generate more sales using CRM platforms. If you are not already highly familiar with how CRM platforms work, the following article would be helpful before diving into this one, An Introduction To CRM For Small Businesses.
In the SCORE Small Business Success Podcast: Quality as a Marketing Tool, Bob Theis, a SCORE mentor, explains how focusing on high quality helped grow sales for his company from $2 million to over $32 million. Bob is the former CEO and chairman of J.R. Clancy Incorporated, a leading
Many companies claim to provide outstanding product and service. But the client’s perception is the ultimate truth. By 2020, Customer Experience (CX) is projected to become the #1 brand differentiator, over price and product, according to the Customers 2020 Report.   Consumers are

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