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Do you pay attention to online reviews of your small business? I hope so, because your customers certainly are. A new survey of how Americans use the Internet when searching for businesses reports nearly 70 percent of people trust businesses more as a result of positive online reviews.
What You Should Know about Customer Lifetime Value As data becomes more readily available, business owners are learning more about their customers than ever before. And one of the most valuable insights owners are uncovering is what a given customer is worth to the business over time. 
Getting repeat business is the secret to success for every entrepreneur. But what's the secret to repeat business? According to the Spring 2015 Bank of America Small Business Owner Report, nearly six in 10 (57 percent) of small business owners say strong customer relationships are the driving
Large businesses seem to have all of the advantages—economies of scale, pricing power, and brand recognition, to name a few. Yet, small businesses across the United States are beating their larger competition through one simple idea: creating better customer experiences.  While many
5 Ways to Beat Buyer Remorse Buyer’s remorse – the feeling of having made an unwise purchase – is typically associated with big ticket items such as a home, car, furniture or expensive electronics. But it happens all the time with smaller and less expensive products and services as well. 
5 Ways to Build Trust With Online B2C Customers For a brick-and-mortar shop owner, the chime of the front door can mean a sale just walked in. The owner can approach the visitor and make a good impression during a face-to-face transaction, but for online businesses, earning a customer’s trust can be a bit more challenging. 
It’s National Small Business Week, which is always a great time to reflect on the passion of small business owners and their ability to know their customers better than anyone.  Of course, delivering an exceptional customer experience is never easy, despite all of the advice you hear:
How to Measure and Improve Customer Loyalty Having satisfied customers is great. But having loyal satisfied customers can be vastly more important to the long term success of your business. 
This free online business workshop will discuss one-on-one marketing tactics and personalization strategies, provide case studies of innovative, successful companies, help you develop your own strategy.  
As touted in this recent Mashable article, 2015 is the “year of customer experience”.  Daily new information apps and social network referrals – all available anytime and in the palm of their hands – give consumers the real power.  Customers no longer

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