Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.
Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.
The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.
Join this webinar and learn five tips to make your restaurant’s social media presence more appetizing! Read more
The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results, and see what they mean for small businesses.
Freelancers can help you handle necessary but time-consuming tasks, so you can focus on starting and growing your business. Read more
With dozens of new marketing channels, from Snapchat and SMS text messaging to Instagram Stories and livestreaming, sending your customers emails might sound hopelessly out of date. But these stats prove otherwise.
Out of nearly 30 million small businesses in the United States, only half of them will make it past five years. To ensure your small business is successful, explore the various ways LinkedIn, the world’s largest professional network, can help.
In this session, you’ll learn a simple, proven method of effectively using automated, or pre-recorded, webinars to build your business, your prospect list and even your revenue. Read more
Ecommerce sites are more than just the usual website with a homepage, about page, services page and contact page. Category pages have also become important for ecommerce sites. Read these tactics to help you fix your categorization.