SCORE & AT&T’s Business Technology Training program is designed to help small businesses grow and prosper using contemporary technology to compete more effectively.
With our online workshops you view at a time convenient for you, you can get “comfortable” and view complete technology workshops anytime. Our How-To Guides complement what you learn in our Tech Made Simple workshops. Combining technology knowledge with free expert business advice paves the highway of success for your small business.
Here are some How-To guides and Online Workshops to help make you more tech-savvy:
These How-To Guides are designed to complement what you learn in our Tech Made Simple workshops. Along with the workshops, the How-To Guides will provide information to help you implement the right technology tools to meet the goals of your small business.
Technology can simplify, automate and speed up many of the tasks you do in your business every day. But technology can do more than that. By correctly implementing technology in your business, you can transform technology into one of your company’s strengths, enabling your business to be more efficient, more productive and more responsive to customer needs.
The cost of owning and operating a technology product or service over time is referred to as the Total Cost of Ownership (TCO). Since the TCO may be substantially higher than the initial upfront cost, a TCO comparison can help you decide between competing solutions that at first glance may seem equivalent. Here are the key elements to consider in determining TCO.
Spend too little or go too low tech and you’ll find yourself needing to upgrade almost immediately. Spend too much or go too high tech and inevitably the manufacturer will come out with a new version or the technology is so complicated you’ll need to hire someone who understands it. Make sure you protect yourself from unforeseen hassles by following a few preemptive steps.
The goal of every small business in creating a website is to drive traffic to the site and drive more business. But how do you make sure your website gets found online?
If you do not have the in-house expertise needed to create your own website, one option to consider is hiring an outside Web development team. This typically includes the Web Developer, Graphic Designer, Programmer and the Internet Marketing Consultant.Use this checklist to assess each company or individual you are considering working with.
Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. When customers search for your type of business, a great domain name will help your business move up the ranks and draw traffic.
Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service.
Having the capacity to build your own website can save your business thousands of dollars. If, however, the site is built without the proper considerations, it could cost your business much more down the road. Use this guide when planning and building your small business website.
As you think about developing your business website, it’s important to assess your competitors’ websites as well. Use this worksheet to analyze your competitors' sites.Visit their websites and note which features they have. What do you like or dislike about their sites? What can you learn from their sites? What can you do better?
Web content is important because it helps drive traffic to your site. What is Web content? It’s any written material on your website. Use this checklist below to determine what types of content you may want to include on your site.
Web analytics means reporting, collecting, measuring and analyzing Web data. Understanding and using Web analytics can help you understand who your customers are, what they want and how well your website is meeting their needs. Here are some companies that offer Web analytics solutions.
If you are not already using accounting software in your business, doing so is one of the smartest steps you can take to save time, improve your cash flow and simplify processes. Perhaps you are using accounting software, but are ready to upgrade or need more functionality. Here’s how to make the right decision when choosing accounting software.
Viral “deal of the day” sites have become popular in the past few years. (Groupon is probably the best-known.) These sites help you harness the power of email and social media to attract new customers and create new sources of revenue for your business.
Decelerating cash outflow in your business enables you to hold onto cash longer so you have more money available and more flexibility in your business. Here’s a closer look at some ways to decelerate cash outflow.
If you’re currently using your website as a marketing tool and/or to give customers valuable information, the next obvious step is to add ecommerce capabilities. Selling products or services isn’t as hard as you might think and creates a new source of cash flow for your business. This tactic can allow even non-retail businesses to create new income streams.
Creating a “call to action” is key to driving sales for a small business. Technology can help drive your business’s sales by making it easier for customers to take action. Use this three-step process to create a call to action for your website.
Speeding up customer payments so that the cash gets into your account faster is one of the best ways to boost your business. Here are some technology tools that can speed your customers’ payments.
With today’s accounting software packages, it is easier than ever to monitor all aspects of your business’s finances. But what exactly should you be monitoring? Tracking key ratios can help you understand and better manage cash flow. Here is a closer look at six key financial ratios.
Facebook, Twitter and LinkedIn are the three best-known social media marketing tools for businesses. Here’s how to use each of them effectively.
Using blogs to market your small business can help you raise awareness of your brand, attract new customers, get media attention and drive sales. Here’s how to market your business with blogs.
These days, almost everyone uses email, making email newsletters one of the most effective marketing methods for any small business. Whether you sell business-to-business or business-to-consumer, here’s how to make email marketing work for you.
Marketing with online videos offers several advantages to your small business. Adding videos to your website increases its chances of being found by search engines, which will boost your site’s ranking in search results. Videos are also highly likely to be shared by users via email, Facebook or Twitter, which can increase awareness of your brand.
Today, many consumers do research online before ever visiting a retailer or deciding on a service. To make sure your business gets the customers it deserves, you need to be listed on as many ratings and review sites as possible, especially the ones specializing in local businesses.
Tech Made Simple Online Workshops
If you're like most small business owners, you're probably working hard to do a lot with limited resources. This workshop will help you do more with less by aligning your business objectives with the technology tools that will increase your chances of success.
Not sure how technology can help your business? Skeptical about technology? This workshop is your best starting point to confront the myths and realities of technology and understand how it can benefit your business.
Perfect websites are not just for big companies and they don't necessarily need to cost a fortune. If you're looking to create the perfect site for your small business, take this free workshop today.
Looking for new sales, new customers or better customers? This workshop will introduce a impactful marketing model that you can use to increase your sales and profits. These techniques to jumpstart sales are so valuable, you cannot afford to miss this workshop.
Do you always wish you had more cash on hand? Do you have a hard time managing your cash flow? This free workshop provides you with practical technology-based solutions to increase your cash flow intake while slowing down your cash flow output.
Emily McHugh, Fort Pierce, Florida
"When I first started my business, SCORE helped me in many ways, from preparing my business plan to applying for a loan. Now ten years later, my current SCORE mentor has helped me to clarify and focus on our core value proposition in order to maximize our web presence and better reach our target market online. SCORE provides and adds significant value throughout the entrepreneurial spectrum.”