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What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

As a business-owner, your success often lies in your customers hands. Whenever a prospective buyer reaches out to you, they provide you with an opportunity to either make or break your reputation. No matter how busy you are or how trivial the issue is, your first priority must be customer satisfaction. Take time out to understand your customers and cater to their needs.

With more than 40 years business experience, 20 in Project Management, and 10 in Marketing and Branding, I'm excited to assist other entrepreneurs launch a successful business.

This workshop focuses on key factors to take into consideration when developing your business concept and step-by-step guidance in researching your idea, your market, and your competition.

What if we told you there's a way to ensure that every customer feels safe in translation while shopping on your ecommerce site, seeing your advertisements, or contacting your customer support teams? Welcome to the world of inclusive client experiences, where every interaction is designed with a global audience in mind.

Hybrid business models combine traditional and digital elements to create innovative ways of operating in the modern market. As technology evolves and consumer preferences shift, businesses face the challenge of adapting to meet the demands of a rapidly changing world. 

As a student entrepreneur, you've probably encountered discussions about balance sheets, yet you might not entirely comprehend their importance in small business management. A balance sheet is more than just a snapshot of a company's financial condition; it's a powerful tool that can guide your strategic decision-making and propel your entrepreneurial endeavors toward success.