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"In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

As a business-owner, your success often lies in your customers hands. Whenever a prospective buyer reaches out to you, they provide you with an opportunity to either make or break your reputation. No matter how busy you are or how trivial the issue is, your first priority must be customer satisfaction. Take time out to understand your customers and cater to their needs.

Are you tired of the hustle and bustle of the big city and are thinking of permanently relocating to the beautiful countryside of Utah and setting up a small-scale farming business? Growing your own produce, selling it at the local farmer’s market. As peaceful as it sounds, the idea has been romanticized a lot, but there’s quite a bit of work that goes behind starting a farm, even a small one. 

With more than 40 years business experience, 20 in Project Management, and 10 in Marketing and Branding, I'm excited to assist other entrepreneurs launch a successful business.

This workshop focuses on key factors to take into consideration when developing your business concept and step-by-step guidance in researching your idea, your market, and your competition.