Original text

In this hands-on workshop you will learn how to establish an emotional connection with your audience. Using templates and worksheets, you will discover how to construct the three primary brand building blocks:

1.    Your brand story.

2.    Your brand symbols.

3.    Your brand strategy

You’ll Learn:

• Establish a “voice” for your brand
• Develop your company name
• Write a positioning statement & value proposition
• Create brand symbols like your logo, type font, and color palette
• Combine your brand story, symbols, and strategy into a clear and consistent brand



About the presenter- John Rhind, Certified SCORE Mentor

• 5 years as a SCORE mentor, counseling hundreds of clients & teaching dozens of workshops.
• 30 years of senior-level corporate & ad agency experience with numerous Fortune 500 companies
• Certified Inbound Marketing Professional
• Bachelor of Science from the Scripps School of Journalism at Ohio University