Learn the basics of successful paid advertising strategies and how to drive new leads for your business. Online marketing is constantly evolving, which can make it difficult for your business to keep up. In this webinar, we will break down the different paid ad campaigns by platform with best practices you can use to get the most out of your marketing dollars.
You will learn:
- Best platforms to use based on your goals
- Why landing pages can be better than websites
- Differences between search ads and display ads
- When to use Product Ads, Local Service Ads, Retargeting Ads
- Utilizing analytics to improve results
About the Presenter: Rob Castel
With over 8 years of online marketing experience, Rob is very knowledgeable about how to leverage the internet and social media to improve how your business shows up online to attract more customers. He will also share successful strategies to gain more consumer reviews and best practices on how to respond, even if they are not all positive.
As a consultant for Revlocal, Rob is appreciative of the opportunity he has every day to be able to connect with local businesses and not only offer them the services of RevLocal but, in turn, create relationships within his community as well.