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How to Leverage Google's Ranking Algorithm to Increase Online Business
Recorded Webinar (online)
Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

About the workshop:

If you’ve ever wondered how to get your website to rank higher in Google search, this webinar is for you! We will break down the 7 Google ranking signals—like keywords, link building, local search, and social media—and help you understand the basics of how to get your website to the top of Google search.


You will learn:

  • The components of Google’s ranking algorithm
  • What to improve on your website to rank higher
  • Why your Google listing and other citations matter
  • How social media plays a role in Google ranking


About the Presenter: Rob Castel

With over 8 years of online marketing experience, Rob is very knowledgeable about how to leverage the internet and social media to improve how your business shows up online to attract more customers. He will also share successful strategies to gain more consumer reviews and best practices on how to respond, even if they are not all positive. 

As a consultant for Revlocal, Rob is appreciative of the opportunity he has every day to be able to connect with local businesses and not only offer them the services of RevLocal but, in turn, create relationships within his community as well.

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Copyright © 2023 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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