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Grow Your Business with Google Analytics
Recorded Webinar (online)
Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.

In this session we’ll cover:

  • An introduction to Google Analytics
  • Creating and understanding reports
  • Making goals
  • Using Analytics with other Google tools

About the Presenter: Petia Abdur-Razzaaq

Petia is a speaker for the Grow with Google Professional Trainer program. She began her career during the launch of The Boston Globe's website boston.com, where she developed effective online marketing campaigns for major clients such as Dunkin Donuts and Fleet Bank.

For the past 10+ years as Principal of The Stylista Group, Petia and her team have developed and implemented digital marketing plans that have produced outstanding measurable results. The firm has a niche focus that helps legacy lifestyle and luxury brands to connect with present-day customers by harnessing the power of their brand stories and collaborating with micro-influencers. Their legacy brand clients over the years have included Vera Moore Cosmetics, Isoplus Hair Products, and Castro Convertibles, to name a few.

She holds an MBA in Marketing Management from The Lubin School of Business at Pace University as well as a BA in Management/Marketing from Simmons College, Boston, MA.

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