Original text

Gregg Arends is eager to apply his 28+ years of consumer marketing experience to help you establish and/or grow your business. I will work with you to leverage my marketing skills and experience to: + Develop marketing strategy components including: product/service offerings, pricing, distribution/retail options and advertising/promotions, + Identify market opportunities to decide what business to start, + Ensure your product/service/business has an effective "Unique Selling Proposition" that will differentiate you from the competition with a sustainable competitive advantage, + Leverage business-building strategies to grow your business, + Define the best target consumers and/or businesses who are the best prospects as future customers, + Implement a wide variety of promotional strategies as part of an integrated marketing communications plan to grow your business including: traditional, alternative, social media and PR/publicity tactics to communicate your brand/business benefits to target consumers and businesses, + Enhance profitability with value-added approaches + Assist with business plan writing (with an emphasis on the marketing aspects).