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When’s a great time to start a business? Well right in the height of a Pandemic sounds good

Lawrence Innovation, LLC , Kelly Lawrence

Title / Role: Owner
Location: CHARDON, Ohio
Formed in: 2020
My successes.

In the first 5 months, I’ve been fortunate to book 6-figures of business and have started a waiting list to deliver first-year projections. I only accept clients who are serious about growth and engage in a few significant projects at a time to ensure the quality of delivery. I also coach the virtual voice of customers and project de-risking through the AIM Institute. I’m lucky enough to be booked for virtual speaking engagements through February 2021 to give back to the innovation, textile, packaging, and print communities that have significantly influenced my career. As Walt Disney said, “If you can dream it, you can do it.” SCORE is an excellent resource for entrepreneurs to make their dreams a reality. I’m grateful for the help of so many mentors, friends, colleagues, and family for their unwavering support.

What do you do?

Lawrence Innovation has a mission of helping industrial B2B companies accelerate organic growth by converting market insights into practical action plans that deliver results. Lawrence Innovation provides access to high-caliber, business-growth expertise while working with clients to make a significant impact. 

“Most organizations are under pressure to deliver results that increase top and bottom-line growth with improved ROI. Lawrence Innovation brings more than two decades of expertise in converting customer and market insights to growth to help B2B organizations overcome these pressures and deliver results,” said Kelly Lawrence, CEO of Lawrence Innovation.

Kelly Lawrence has helped numerous teams accelerate results including Berkshire Hathaway’s Lubrizol Corporation and Fortune Brands’ Moen. When you choose to work with Kelly, you gain a partner who cares about growing your business just as much as you do. Driven by the voice of the customer, Kelly has a career history of converting insights into practical, actionable plans that yield higher revenues, higher margins, and increased ROI for her clients and their downstream customers. She strives to build win-win value chain partnerships and connections. 

What inspired you to start your business?

Lawrence Innovation, LLC started in March of 2020 - right in the middle of the COVID-19 pandemic and shutdown.

“After my position in transformative innovation was eliminated at Lubrizol in January of 2020 as part of the global layoffs, I started getting calls from past customers and colleagues to help them grow their business. I got the bug to start my own business when I worked with a talented business development team at Lubrizol to expand the industrial digital print market. I was inspired by technology innovators around the world and wanted to help them grow.

In February, the stock market hit an all-time high and I decided to go all in to help others grow their businesses. Covid-19 delayed revenues by 1-2 months. My initial clients saw their business evaporate overnight. It forced me to network quickly. The silver lining of Covid-19 was that it halted business travel. My target audience was suddenly available for calls and virtual voice of customer interviews. In a normal business environment, these senior executives would have had their schedules booked months in advance and been spending time on airplanes”

What is your relationship with SCORE? SCORE client How SCORE helped.

Cleveland SCORE helped me efficiently start my business so I could immediately help others. They were an excellent resource for the details corporate professionals do not typically think about like insurance. It’s critical for any successful business to have a trusted advisory team where confidentiality is guaranteed. 

What's great about my mentor?

SCORE Mentors provide an incredible sounding board for feedback on business plans, message clarity, and ideating around business development strategy to ensure a consistently full funnel of relevant leads. They have decades of invaluable experience to share.

1350 Euclid Ave, #216
Cleveland, OH 44115

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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