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Business Research Resources from Charlotte Mecklenburg Library
August 22, 2022
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Data Axle Reference Solutions (formerly ReferenceUSA) (*need a Charlotte Mecklenburg Library card, you’ll be asked for the number)

Market Analysis and Operations

  • Potential Market (if you are selling to other businesses or if you need residential listings)
  • Competitive Analysis (who else is in the same business and where are they located)
  • Location
  • Equipment (check for “used” equipment companies and “wholesalers”)

Census Bureau

  • Potential Market (Census Bureau’s website for numbers of people in your target market, income categories, age groups, housing density, etc.)

Charlotte Regional Business Alliance (formerly Charlotte Chamber of Commerce), select “Do Business Here” or “Get the Data”

Market Analysis

  • Local demographics

  • Charlotte & Area Economic Indicators

Charlotte/Mecklenburg Quality of Life Explorer

Exploring neighborhood character, economics, education, engagement, environment, health, housing, safety, and transportation.

SimplyAnalytics (*)

Market Analysis

  • Demographics - create maps-a more visually interesting representation or reports

  • ● Where to advertise your product/service

Charlotte Traffic (see Traffic Counts)

  • Market Analysis - Location

  • What direction people are traveling might affect signage

Thomas Register of Manufacturers (free registration)

  • Equipment, raw materials, suppliers

Market Share Reporter under “Gale Directory Library” (*)

  • Find industry charts and market share data from many sources.

Encyclopedia of Associations under “Gale Directory Library” (*)

  • Contact associations about salary information, industry insider info, ask about start-up information packets, and info on client industries. Find a mentor.

Charlotte Business Resources

  • network of local organizations helping you start and run a successful business

ABI/Inform Complete (*)

  • Articles about industry: “First Research Industry Profiles”, “Worldwide Industry & Market Reports”

  • Keeping up with the business climate

  • Find pertinent data to add to your website, newsletter, and email blasts

  • Set up “Alerts” within these databases to receive an email when new articles appear

Standard & Poor’s Industry Survey under “Market Advisor (CFRA)” (*)

  • Major industry information but details may impact small business

The Charlotte Observer (*)

  • What’s going on in Charlotte and how can you capitalize on it?
  • Who are the people doing business and can you network with them?

The Charlotte Business Journal (only available within the Library buildings)

  • The business climate in Charlotte, business opportunities, newly formed businesses.

  • Special editions: Book of Lists and Real Estate Report (rental rates, management companies).

Entrepreneurship Database (ProQuest) (*)

  • Books on business topics

  • Business cases

  • Video clips

  • Start-up plans, templates, and forms

[Check the other library databases for more focus on specific industries…Banking, Health, Telecommunications, Snapshots Series of Market Reports, and International coverage.]

Non-Profits - Grant Resources

Assistance Listings (formerly Catalog of Federal Domestic Assistance)

Federal Government Grants

Foundation Center (free online database at Main Library and Regional Libraries)

Print Resources

North Carolina Manufacturer’s Register – local competition and suppliers

Annual Statement Studies (RMA) – compare your financial forecast figures to industry norms

Mecklenburg Times – Local legal newspaper with business closings…can you get used equipment?

Never Stop Learning

Universal Class – online courses in entrepreneurship, business soft skills, marketing, and more (*)

LinkedIn Learning (formerly – online courses on computer software, web design, business, and more (*)

Free Classes and Workshops -- Virtually and at the Library

Computer Basics


Microsoft Word and Excel

Technology Tutors for 1-on-1 Support

Internet Basics Grants for Nonprofits

Entrepreneurship Financial Literacy

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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