Open Your Heart: Not All Heroes Wear Capes

‘The Best Marketing Strategy Ever: Care’

Gary V.

Small business owners – in fact – all business owners and leaders - need to have a clear differentiation in their organizations. Why should I spend money with you? How are you different from your competitors? What sets you apart from the ‘pack?’ Why should I follow your lead?

In this ‘whip-lash’ economy, integrating a local nonprofit into a marketing plan can yield big profits for small businesses. It’s called Cause Marketing – and data shows an overwhelming positive impact on communities, charities AND companies. Studies have shown a revenue increase by 19% and that 74% of your customers want more information about the charities you support. But ‘doing well by doing good,’ means doing it right, too. Learn how to create your own game-changer.

Use Your Brains. Open Your Heart. Get Your Rear In Gear.

Open Your Heart is the 2nd in a series developed by Sheila Neisler, founder of Catalyst For Small Business. These Signature Programs are DIY-designed workshops to maximize your community involvement AND your company results.

1. Data behind the design (Why)
2. Identify partners (Who)
3. Ideas for impact (How)
4. Strategy & execution timeline (When)