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Cause Marketing for Small Business
Live Event (online)
cause marketing
Date & Time: March 6, 2024, 12:00pm EST
Cost: $0.00
Duration: 1 Hour Language: English Register Now
About the event

 

A 2024 Marketing Game Changer: Cause Marketing: Doing Well (for your business) by Doing Good (for your community)

Cause Marketing is a partnership between a For-Profit and a Not-For-Profit (charity) for Mutual Profit. Incorporating a community cause into your overall marketing plan can be a game changer for your business: increased sales, customer trust, community engagement, social media opportunities, positive brand awareness, improved team morale, and, yes (for emphasis, twice) increased sales!

But Doing Good means Doing It Right, too!

In the webinar, you'll learn the strategy and tactics to develop and execute a cause marketing campaign:

1. The data behind the design (stats on Cause Marketing impact on business)
2. Best practices on developing partnerships with local charities
3. A DIY template on the most effective way to maximize your business exposure and support local causes

Speaker: Sheila Neisler, Catalyst for Small Biz.
For more than 2 decades, Sheila has helped create double digit sales results and build brand recognition for small businesses using Cause Marketing.
Leveraging her signature 360 Marketing for small business approach, she melds a traditional and digital approach to get the biggest marketing 'bang' for a company's marketing 'bucks.' Her mantra: 'it's not about spending more, it's about spending more effectively!'

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About the presenters
Sheila Neisler
Sheila Neisler

For more than 18 years, Sheila has helped small and middle market organizations achieve double digit results by creating and executing a 360° Marketing Plan. Her philosophy: “it’s not about spending more (time, money, resources); it’s about spending them more effectively.”

Catalyst is an evolution of "preaching what Sheila practiced." With an AA degree from USF and a BS in Finance from FSU, she took her experience as a corporate financial analyst into the entrepreneurial world. She launched a corporate gift basket company in Charleston, SC, producing 10 – 15K gifts annually. She was later

Read Sheila's full bio
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712 H St NE PMB 98848
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Washington, DC 20002
(704) 344-6576

Copyright © 2024 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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