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Amplify Your WHY with AI: Turn Purpose into Pipeline
Recorded Webinar (online)
AI Graphic displayed over laptop
Date: March 18, 2026
Cost: $0.00
Duration: 60 minutes Language: English View webinar Viewing this webinar requires some basic information. This data is only used within SCORE and will not be distributed to any third parties.
About the event

Join fellow entrepreneurs for a hands-on, customer acquisition workshop with Mariya with a Y — The WHY Amplifier. In this interactive session, attendees will learn how to clarify a purpose-driven message (their “WHY”), shape it into a market-ready offer, and translate it into an amplification roadmap that identifies where and how to reach customers.

Mariya will also walk through real-world examples of City Takeover Advertising and community-led campaign strategies, and demonstrate how AI tools — including the WHY Amplifier platform — can help automate planning, messaging, and distribution. The session concludes with a look at how founders can maintain momentum week after week using AI-supported workflows. You’ll leave with:

  • A clarified mission - driven message to anchor your offer
  • A simple amplification roadmap(how and where to distribute your message)
  • A starter AI toolkit, including a preview of the WHY Amplifier platform, to support execution and customer reach
  • A 30-day action checklist to maintain momentum and build pipeline
  • Optional access to the WHY Amplifier app/GPT beta waitlist
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About the presenters
Mariya Palanjian
Mariya Palanjian
Mariya is the founder of Globafly, a specialized marketing agency using targeted city takeovers to spread global brand awareness and engagement, one city at a time.
Read Mariya's full bio
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