Skip to main content

Original text

Powered by Google TranslateTranslate
Powered by Google TranslateTranslate
Norm's Farms

Norm's Farms, Ann and Rodger Lenhardt

Title / Role: Owners
Location: Pittsboro, North Carolina
Formed in: 2013
My successes.

Norm’s Farms elderberry products are now available in 22 states, in natural food stores, major grocers, co-ops, and independent stores. 

The company recently finalized a partnership with another family elderberry farm in Missouri. 

What inspired you to start your business?

Ann and Rodger Lenhardt took over a 176-acre farm in the Missouri River Hills after Norm, Rodger’s father, decided it was time to pass it on. He had produced corn and soybeans there, and Ann and Rodger were interested in growing those same crops organically. But to grow corn and soybeans, you really need 1,000 acres - or more.

The Lenhardts had always used elderberry for home remedies, and when they researched it, they realized that 90% of the elderberry consumed in the U.S. was produced in Europe. There was the opportunity. “We came up with an elderberry jelly, jams, drinks and invested a lot of our own money to get the products started,” Ann recalls.

The Lenhardts kept their full-time jobs in North Carolina and managed the farm from there, while Norm grew the crops. Their daughter, an MBA student, helped develop a name that told a story: Norm's Farms.

How SCORE helped.

As Norm’s Farms grew quickly, the Lenhardts knew they would need to bring on more and more help to meet demand. “We needed help finding investors and understanding the investors’ process,” Ann says.

In addition to helping Ann and Rodger with marketing, sales, and logistics, Chapel Hill Durham SCORE mentors John Bartelme and Arlene Kaplan helped the Lenhardts through the many complex steps required to get their business investment-ready. Once a prospective investor was identified, Bartelme and Kaplan provided behind-the-scenes advice and counsel throughout the negotiation process. 

After a formal proposal was received, Bartelme and Kaplan sought out another SCORE mentor with specialized skills in mergers, acquisitions, and business valuations to review the proposal. Since SCORE has more than 10,000 mentors at 300 chapters nationwide, Bartelme and Kaplan were able to reach across chapter boundaries to Jim Lurie, a Canton SCORE volunteer. Lurie's review, along with Bartelme and Kaplan's continued counseling, was instrumental in the final transaction being completed. 

“In retrospect maybe our path could have been a little faster if we had gone to SCORE sooner,” Ann says. “We are serial entrepreneurs, so we knew a lot, but there’s always a point where you say, ‘I don’t know enough of this in particular...’”

My mentors
Headshot of John W. Bartelme Sr.
John W. Bartelme Sr.

I can help start-ups and on-going businesses in the areas of business strategy and planning...

Read full bio
Headshot of Arlene Kaplan
Arlene Kaplan

I can provide actionable advice toward developing business plans, prioritizing time and resources...

Read full bio
DURHAM, NC, 27701

Copyright © 2023 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

In partnership with
Jump back to top