Setting the right price for your products or services can make or break your business. In this interactive workshop, small business owners and entrepreneurs will learn how to calculate costs, research the competition, and apply pricing models. We’ll cover the fundamentals of identifying direct and indirect costs, separating fixed and variable expenses, and ensuring your prices cover costs while delivering value to customers.

We’ll also review common pricing strategies—such as cost-plus, value-based, and competitive pricing—and discuss when each approach works best. By the end of the session, you’ll have a clear process for setting sustainable, profitable prices that support your business goals and keep you competitive in your market.