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How is a Brand different from a Logo or a Trademark? And what do we mean by a copyright?

A key component of brand strategy holds brands must have a purpose and solve a problem…. which must be done quickly in the minds of your customers. A Dynamic Brand Strategy identifies the emotions that resonate best with your brand to help you capture those feelings in your marketing and design efforts.

Think of it this way: Nike's messaging Is amazingly effective: their "Find Your Greatness" and "Just Do It" messaging tell us what we want to believe - That If I Buy It, I Will Achieve My Full Potential.

This SCORE Webinar will help you understand the importance of product branding and how it affects your business by creating an emotional connection to your products or services. We’ll also cover some basics: branding, logos, copyrights, trademarks, and protecting intellectual property in the digital age.

The Course Leader for this SCORE webinar will be Luisa Nims, a branding consultant. Join us for 90 minutes or so and learn about the steps to effective branding – and with that, a path to higher profitability.