Sixty page booklet includes discussions of the basic steps necessary to start your own business .Sections on all major areas of a business plan including market and competitive research , branding, pricing, a marketing plan with social media and also financials.




Simple Steps for Starting Your Own Business Workbook

Learn the fundamentals of starting or growing a business with our free Simple Steps workbooks.


SCORE is dedicated to helping entrepreneurs succeed. As part of that goal, we offer these educational resources to help you plan for that success. These workbooks offer practical information and exercises that will help improve your chances for success in starting or growing your small business.

Cada pequeña empresa comienza con un sueño. Pero, necesita más que ideas para lograr sus metas. Necesita conocimientos y recursos para ayudar a hacer su sueño realidad.

SCORE y Canon entienden lo importante que es tener comunidades de pequeños negocios vibrantes. Estamos dedicados a ayudar a los empresarios a tener éxito, y como parte de ese objetivo común, ofrecemos este libro práctico para ayudarle a alcanzar sus sueños de emprender un negocio y ponerlos en acción. Este libro sirve como un manual, proveyendo información y ejercicios que le ayudarán a decidir si iniciar un pequeño negocio es lo mejor para usted.

About the Author

Development of this guide was managed by Susan Fort, SCORE Director of Learning and executed by GrowBiz Media. The following SCORE volunteers served as subject matter experts in the development of the Simple Steps for Starting Your Business guides and e-learning modules

  • Bob Breaux, Baton Rouge Area SCORE
  • Bill Gill, Charlotte SCORE
  • Karl Haug, East Bay SCORE
  • Patrick Ingram, Greater Phoenix SCORE
  • Loren Herbst and Mort Harris, Minneapolis SCORE
  • Eileen Cummings, West Palm Beach SCORE
  • Tom Burgum and Lou Davenport, SCORE Lancaster-Lebanon


Sponsored by Canon U.S.A.
These modules would not have been possible without the support of the SCORE Foundation and Canon U.S.A. 
Canon logoCanon U.S.A. Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc., is one of Fortune Magazine's World’s Most Admired Companies in 2014. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Learn more at

This is a very helpful booklet for entrepreneurs who are trying to start a non-profit or who are involved in the operation of a non-profit.

This booklet will help you develop a plan for your business. 

These questions are the key things an entrepreneur needs to think through as they develop a plan for their business.  They apply equally to for profit business and not for profit businesses.  The questions are really laid out to help the entrepreneur in their thinking process.  One way to use the questions is to put each one on it's own sheet of paper and then lay then out on the kitchen table. Then as ideas come to mind, it is easy to write them down on the appropriate page. The key is to make sure that answers to each question fit together.  Of course, your SCORE mentor is ready and willing to help you with developing the answers. 

1.Customer Segmentation

What (who) are the targeted customers

Which ones are the key customers?

2.Customer Relationships

What type of relationships do the customers expect?

Short term or long term relationship?

Consulting or arms length?


Who are the key competitors?

What specific customer needs do they provide?

What are their customers unmet needs?

This tool is the slides for Simple Steps Session 2 - Business Concepts as presented as presented by the Greater Bridgeport chapter. 

This tool is the slides for Simple Steps Session 2 - Business Concepts  as presented by the Greater Bridgeport chapter. ​

You want to be successful. Maybe you have an idea for a small business. Perhaps you’ve already started one and are looking to take it to the next level. Whatever your goal, SCORE and Go Daddy are here to help you launch your digital identity. From establishing a lead-generating website to reaching your target market through social media, we have what you need to effectively market your brand, connect with customers and generate sales online.

Golden EggWhy do you need to develop a digital identity?

Your actual store might close its doors at 5 p.m., but a website is open 24/7 to showcase your products and services, contact information, store hours and more.

About the Author

Go Daddy LogoGo Daddy offers everything you need to make a name for yourself on the Web, from domain names and website builders to complete eCommerce solutions. They've earned their place as the world's #1 ICANN-accredited domain registrar by delivering world-class products at competitive prices and supporting them with industry-best service, delivered 24/7/365.

Do you wish that your business had booming sales, substantial customer demand and rapid growth?
Be careful what you wish for. Many small business owners are unprepared for success. If you fail to forecast
and prepare for growth, you may be unable to bridge the ever-widening financial gap between the money
coming in and the money going out. In other words, by failing to manage your cash flow, good news often
turns to bad.

At the same time, your business may be suddenly pummeled by a change in the economic climate, or by a
string of bad luck. If you’re not prepared with a “what if” financial plan for emergencies, even a temporary
downturn can become a business-ending tailspin.

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