Spanish

David Lizarraga

David Lizarraga

Current City: El Paso, TX
Chapter: El Paso SCORE

Resume

Harold J. Batista Sr.

Harold J. Batista Sr.

Current City: Fort Lauderdale, FL
Chapter: Broward SCORE

Mr. Batista has had over thirty years of experience in the Health Care Industry. In 1987 he earned a Bachelor degree in Health Services Administration from Florida International University. He has worked in several of the major hospitals in Dade and Broward Counties of South Florida. In 1993 he went to work for the Principal Financial Group as an Insurance Agent until 1996, when he went on to become an independent broker. In 1997, he started Insurance Answers INC. where he advises clients such as individuals, corporations, partnerships, organizations, and associations. He shows his clients how to save on their taxes and help protect their assets by placing different benefits through the company. In 2004 he established a DBA Answers4Funfding to help his clients with the Factoring needs of their invoices, making it so that they would no longer have to wait 30 to 60 days to get paid, giving them access to cash sooner. Answers4Funding can also help with equipment lease funding such as hardware, software, vehicles and large machinery. We provide Purchase Order Funding to help you with your manufacturing needs, especially with B2B and B2G. In 2009 he became a partner with (IAUSGC) International Association of U.S. Government Contractors to provide services and assist its members in addition to the Marketing of the Association to the general public of small businesses in the capacity of District Sales Manager. Sense 2011 acts in the position of National Sr. VP of Operations for the Association. We provide Coaching to Small Businesses to teach them how to sell their services and product to the Federal Government without Bidding and Red-Tape.

Resume

Education

Florida International University BHSA, Health Service Administration 1985 – 1987

Julio C. Canas

Investment Advisor & Entrepreneur Helping People Find Peace of Mind

Julio C. Canas

Current City: Miami, FL
Chapter: Miami Dade

Resume

Education

Master of Science in Banking and Financial Services Management - Boston University (Candidate)

Master in Financial Markets and Asset Management - IEB (Madrid, Spain)

Bachelor's Degree in Economics - UCAB (Caracas, Venezuela)
 

Andres Mejorado

Andres Mejorado

Current City: El Paso, TX
Chapter: El Paso SCORE

Resume

Tahjia Chapman

Tahjia Chapman

Current City: Rockingham, NC
Chapter: Sandhills SCORE

Search Engine Optimization (SEO) Content Strategist

Search engines have taken over the ease of online business and one's rank can determine if they grow or diminish in a single click of a button. My experience in search engine optimization (SEO), a relatively young field, began as an intern with an online lead generation company. Its evolved into ghostwriting for online marketing companies and small business owners unfamiliar with the importance of an online presence and/or building a reputable site that reaches a top position on Google, Yahoo and other leading search engines. 

If you're trying to figure out the basics of building an online presence, I can help you start this journey. The world of SEO and content marketing is exponential; your progress in building a solid online marketing plan is important no matter how small your company may seem. Growth requires globalization, credibility and organic content that reaches your target market. Search engine optimization (SEO) is a costly venture for most small businesses, but I will introduce techniques and lead you in a direction that exceeds your expectations while staying within your budget. 

Your budget means very little when you begin using the millions of tools and media outlets available online. I can introduce you to guerrilla marketing techniques that require very little investment as well as build the level of engagement you have with your current market.

Resume

Dr. Alfredo Gomez

Dr. Alfredo Gomez

Current City: Fort Lauderdale, FL
Chapter: Broward SCORE

Electronic engineer at IBM Development Labs in Poughkeepsie, NY

Manager quality assurance at Harris Computer Systems Div

Product Manager at Airpax Inc

President Digital Data Systems Inc

Professor Business at Broward College and Florida Atlantic University

Resume

Education

<p>
&nbsp;</p>

<p>
Bachelor Electrical Engineering,&nbsp;Cornell University Ithaca NY</p>

<p>
MBA, Florida Atlantic University Boca Raton, FL</p>

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Doctorate in Higher Education, Florida International University, Miami, FL</p>

Andy Couriel

Andy Couriel

Current City: Lauderdale by the Sea, FL
Chapter: Broward SCORE

Resume

Tony Deben

Tony Deben

Current City: Miami, FL
Chapter: Miami Dade

A professional with extensive experience in sales, sales management and client support. Strengths include leadership, development and execution of sales and client support strategies, technical sales and services, staffing, financial management, employee recruiting, coaching and training, sales methodologies, organizational change management and project management. Fluent in Spanish.

 

 

Resume

Education

Business Administration, Rutgers University

Total Quality Management Certification, IBM Corporation

Leadership Development Institute, Eckerd College

Michael A. Beckley

Michael A. Beckley

Current City: Knoxville, TN

Resume

Philip Grabfield

Philip Grabfield

Current City: Weston, CT

Philip Grabfield

361 Goodhill Road, Weston, CT  06883

Cell: 203.434.4082: pgrabfield@hotmail.com

LinkedIn: http://www.linkedin.com/in/philipgrabfield

 

Chief Marketing Officer

Business Unit Marketing Leader

Senior Brand Consultant

 

Executive Profile

Marketing executive with classical consumer marketing training that has been successfully applied to various B2C and B2B situations at Fortune 500 companies across industries and geographies to reach financial objectives.  Expert and sought-after conference speaker on leveraging brands across the marketing mix.  Passionate about research-based insights, Marketing & Sales collaboration and people leadership & development.

 

Areas of Expertise

  • Brand creation, strategy and messaging
  • New product development
  • Creative thinking and problem solving
  • Lead-to-revenue management
  • Digital marketing
  • International business leadership

 

Professional Experience

MCAWORKS, Westport, CT                                                                                                               Current

Executive Director
Asked to join a team of senior marketing and strategy professionals dedicated to helping clients identify opportunities that accelerate business growth.  Consulting assignments include value proposition development, branding, new product development and marketing best practices.

  • Developed ingredient brand strategy for hardware manufacturer.
  • Recommended CRM and lead generation strategy to architecture firm.

 

MERCER, New York, NY                                                                                                                   

Global Marketing Leader – Health & Benefits                                                                            2006-2013

Promoted to Global Marketing Leader for $1.4 billion Health & Benefits business of professional services consulting firm, driving revenue up 28% over six years.  Built thought leadership and marketing initiatives from conception to execution – not afraid to get “hands dirty.”

  • Introduced benefits exchange within tight timeframe via digital/social media demand generation campaign and measured results using technology solution, exceeding all business goals.
  • Launched differentiated middle-market go-to-market plans in the US, the UK, Spain and the Netherlands based on customer-focused, strategic and competitive analysis that increased market penetration beyond core Global Fortune 1000 client base.
  • Integrated Mercer and Marsh brands across 35 countries under unified value proposition, generating two-fold increase in revenue from Marsh channel.
  • Led $5 million global advertising and public relations campaign, increasing perception of Mercer as "right firm for my needs" from 77% to 86%.

Chief Marketing Officer – US                                                                                                         2003-2006

Managed staff of 42 in new position as Mercer’s US Chief Marketing Officer.  Upgraded marketing function to better align with and support matrix organization. 

  • Established disciplined process across businesses to create annual marketing objectives, strategies and plans and to track results.
  • Recommended and received leadership approval for transformation of US marketing function, including creation of marketing strategist roles, used as model for Global Marketing reorganization.
  • Oversaw marketing and branding due diligence and execution of outsourcing acquisition that contributed to building business that now makes up 12% of total Mercer revenue.
  • Conceived, created and implemented new CRM-based marketing channel that enabled consultants to personalize intellectual capital and promotional e-mails, increasing click-throughs by 23%.

 

 

Philip Grabfield                                                                                                                    203.434.4082

 

FUTUREBRAND/MARKETING CORPORATION OF AMERICA, New York, NY                                 1997-2002

Principal - Marketing & Brand Consultant

Consulted Fortune 500 companies as part of Interpublic’s brand and marketing consulting firms, advising clients across industries on vision, positioning, branding and marketing strategy development.

  • Generated $2MM of new revenue per year, following disciplined business development process.
  • Conducted segmentation research and data analysis for Capital One, leading to No Hassle credit card product.
  • Achieved approval from two Boards to post-merger vision, naming and brand strategy for Thrivent Financial (Fortune #325), including internal and external launches.
  • Trained Pfizer disease management teams on Direct-to-Consumer marketing best practices to enable them to leap-frog the competition in taking advantage of loosened regulations.
  • Developed market research-based global, regional, local brand positioning for Citi’s Investment Division.

 

BANTAM DOUBLEDAY DELL, New York, NY                                                                                   1995-1997

Marketing Director

Applied disciplined marketing processes to the book publishing business based on track record at Kraft.

  • Directed first-ever research study to measure consumer purchasing habits and guide positioning of different genres.
  • Optimized marketing budget to support more profitable "backlist", increasing overall margin by over 2 points.

 

KRAFT FOODS

Steadily progressed through brand management in top consumer packaged goods company, with experience on consumer-pull and trade-push brands domestically and internationally.

Marketing Director - Kraft Foods, Japan                                                                                      1992-1995

  • Drove revenue up 40% over three years across cheese, processed meat and confectionary categories.
  • Launched Soft Philadelphia to expand brand franchise to new eating occasion for Japanese consumers, working across multiple distribution channels.
  • Developed award-winning advertising, collaborating with three different ad agencies.
  • Demonstrated relationship building and team leadership skills managing all-Japanese staff of 20.

Brand Manager – Polly-O Dairy Products, Mineola, NY                                                               1990-1992

  • Expanded revenue 7% per year following Kraft acquisition.
  • Launched first fat-free natural cheese in the US.
  • Upgraded marketing operation to Kraft standards, managing staff of five.

Associate Brand Manager – Natural Cheese, Glenview, IL                                                       1988-1989

  • Formulated $5MM account-specific marketing plans for Natural Cheese brands to drive 12% increase in incremental revenue in low market-share markets.

Assistant Brand Manager – Philadelphia Cream Cheese, Glenview, IL                                             1987-1988

  • Introduced trial size soft Philadelphia flavors through airlines to generate 12% cost-savings and increased awareness.

 

 

                                                           

Languages

  • Native English speaker
  • Fluent in Spanish and French
  • Proficient in Japanese and Portuguese

 

Resume

Education

<h3>
Education</h3>

<p>
<strong>The Wharton School</strong>, Philadelphia, PA - MBA, Marketing&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>

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<strong>Lauder Institute,&nbsp;UPenn</strong>, Philadelphia, PA - MA, International Studies&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p>

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<strong>Trinity College</strong>, Hartford, CT - BA, Economics and Spanish &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</p>

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