Technology and Web-Based Services

Web analytics means reporting, collecting, measuring and analyzing Web data. Understanding and using Web analytics can help you understand who your customers are, what they want and how well your website is meeting their needs. Here are some companies that offer Web analytics solutions. Have additional questions? Connect with a mentor today!

How-To Guide: How to Use Web Analytics

Web analytics means reporting, collecting, measuring and analyzing Web data. Understanding and using Web analytics can help you understand who your customers are, what they want and how well your website is meeting their needs.
Here are some companies that offer Web analytics solutions:

About the Author

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AT&T is a recognized leading worldwide provider of IP-based communications services to businesses and a leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T Inc. has developed a small business resource site, http://smallbiz.att.com, which features tips, tools, events and advice.

How-To Guide: How to Be Found Online

The goal of every small business in creating a website is to drive traffic to the site and drive more business. But how do you make sure your website gets found online? Connect with a mentor to develop a plan that works for you.

There are five key ways visitors (or “traffic”) comes to your website. Here’s a closer look at each and how to increase each type of traffic for maximum results.

About the Author

AT&T Logo

AT&T is a recognized leading worldwide provider of IP-based communications services to businesses and a leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T Inc. has developed a small business resource site, http://smallbiz.att.com, which features tips, tools, events and advice.

Facebook, Twitter and LinkedIn are the three best-known social media marketing tools for businesses. Here’s how to use each of them effectively. Connect with a mentor to brainstorm.

 

How-To Guide: How to Market With Facebook, Twitter and LinkedIn

Facebook, Twitter and LinkedIn are the three best-known social media marketing tools for businesses. Here’s how to use each of them effectively.

About the Author

AT&T Logo

AT&T is a recognized leading worldwide provider of IP-based communications services to businesses and a leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T Inc. has developed a small business resource site, http://smallbiz.att.com, which features tips, tools, events and advice.

Since you’re competing for eyeballs with millions of other businesses, your business’s domain name—the web address/URL that people use to find your website—should be decided at the same time you’re naming your business. Preferably, the web address should match your business name and if it doesn’t you may consider changing the name of your business—it’s that important. When customers search for your type of business, a great domain name will help your business move up the ranks and draw traffic. Discuss with a mentor today!

Here are some tips to remember when choosing a domain name:

About the Author

AT&T Logo

AT&T is a recognized leading worldwide provider of IP-based communications services to businesses and a leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T Inc. has developed a small business resource site, http://smallbiz.att.com, which features tips, tools, events and advice.

Most small businesses use outside Web hosting companies to host their websites. Here are the most important factors to consider when selecting a Web hosting service. Need to brainstorm? Discuss with a mentor today.

1. Do you want a dedicated or shared server?

The server is where your website resides. Sharing a server with other companies’ websites costs less, and a shared server can typically handle most small companies’ bandwidth needs. However, as your company’s website grows, you may want to consider a dedicated server. You may need a dedicated server if:

About the Author

AT&T Logo

AT&T is a recognized leading worldwide provider of IP-based communications services to businesses and a leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T Inc. has developed a small business resource site, http://smallbiz.att.com, which features tips, tools, events and advice.

Speeding up customer payments so that the cash gets into your account faster is one of the best ways to boost your business. Here are some technology tools that can speed your customers’ payments. Connect with a mentor to discuss.

 

How-To Guide: How to Use Technology to Speed Customer Payments

Speeding up customer payments so that the cash gets into your account faster is one of the best ways to boost your business. Here are some technology tools that can speed your customers’ payments.

About the Author

AT&T Logo

AT&T is a recognized leading worldwide provider of IP-based communications services to businesses and a leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T Inc. has developed a small business resource site, http://smallbiz.att.com, which features tips, tools, events and advice.

If you’re currently using your website as a marketing tool and/or to give customers valuable information, the next obvious step is to add ecommerce capabilities. Selling products or services isn’t as hard as you might think and creates a new source of cash flow for your business. This tactic can allow even non-retail businesses to create new income streams. Discuss with a mentor today!

If you’re currently using your website as a marketing tool and/or to give customers valuable information, the next obvious step is to add ecommerce capabilities. Selling products or services isn’t as hard as you might think and creates a new source of cash flow for your business. This tactic can allow even non-retail businesses to create new income streams. Here are some ideas for what to sell:
  • Products you carry in your retail store

About the Author

AT&T Logo

AT&T is a recognized leading worldwide provider of IP-based communications services to businesses and a leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T Inc. has developed a small business resource site, http://smallbiz.att.com, which features tips, tools, events and advice.

Viral “deal of the day” sites have become popular in the past few years. (Groupon is probably the best-known.) These sites help you harness the power of email and social media to attract new customers and create new sources of revenue for your business. Connect with a mentor to discuss!

How-To Guide: How to Use Viral Deal Sites to Create New Cash Flow Sources

Viral “deal of the day” sites have become popular in the past few years. (Groupon is probably the best-known.) These sites help you harness the power of email and social media to attract new customers and create new sources of revenue for your business.

About the Author

AT&T Logo

AT&T is a recognized leading worldwide provider of IP-based communications services to businesses and a leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T Inc. has developed a small business resource site, http://smallbiz.att.com, which features tips, tools, events and advice.

Today, many consumers do research online before ever visiting a retailer or deciding on a service. To make sure your business gets the customers it deserves, you need to be listed on as many ratings and review sites as possible, especially the ones specializing in local businesses. Connect with a mentor to review.

 

About the Author

AT&T Logo

AT&T is a recognized leading worldwide provider of IP-based communications services to businesses and a leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T Inc. has developed a small business resource site, http://smallbiz.att.com, which features tips, tools, events and advice.

Technology can simplify, automate and speed up many of the tasks you do in your business every day. But technology can do more than that. By correctly implementing technology in your business, you can transform technology into one of your company’s strengths, enabling your business to be more efficient, more productive and more responsive to customer needs. Connect with a mentor to discuss technology and your business today.

 

About the Author

AT&T Logo

AT&T is a recognized leading worldwide provider of IP-based communications services to businesses and a leading U.S. provider of wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising services. AT&T Inc. has developed a small business resource site, http://smallbiz.att.com, which features tips, tools, events and advice.

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