Counselors to America's Small Business
David W. Maaske is a senior marketing executive with over 30 years of financial services, consulting, marketing communications, global manufacturing and general management experience in small business, regional, national and global organizations, including strategic planning, project management, business processes, internal and external marketing, brand positioning, business development, mergers, acquisitions, E-commerce, marketing research, lead generation, channel planning, business analysis and forecasting, and customer engagement. He is a creative leader with proven strengths in developing marketing processes and functions.
2009 to 2011, ALIGN fsc, Atlanta, Georgia Align FSC is an independent consulting firm staffed by a team of professionals, each with extensive experience working with major financial institutions, specializing strategic marketing, product management and organizational alignment for mid-sized banks and credit unions in the North and South American markets. Senior Consultant: Responsible for account management, project definition and proposals, strategy development, implementation and follow-up.
2008 BMO Harris (formerly Marshall & Ilsley Corporation), Milwaukee, Wisconsin, Vice President – Business and Commercial Marketing: Responsible for development, communication, implementation and measurement of successful marketing strategies and tactics to support the profitable growth of the Commercial, Business and Treasure Management Solutions lines of business.
2007 StrateVation LLC, Sussex, Wisconsin, Founder and President of an independent strategic marketing consulting firm focused on marketing research, strategy development and implementation to achieve profitable growth for leading b-to-b organizations: conducted marketing consulting for a leading mid-west agricultural commodity risk management firm and product pricing research for Case IH .
2001 to 2006 Charleston|Orwig Inc., Hartland, Wisconsin A full service marketing firm providing strategic services, marketing communications and public issues management to global organizations including Pfizer, Arm & Hammer, Miller Brewing, PPL Corporation and Smithfield Foods: Director – Strategic Services responsible for developing strategic marketing plans and brand positioning strategies for existing clients and new business prospects.
1989 to 2000 CNH Industrial (formed November, 1999 with merger of Case Corporation and New Holland, N.V.), Racine, Wisconsin: A global $11 billion designer, manufacturer and distributor of agricultural, construction equipment and financial services. Sr. Director, Worldwide Strategic Services: responsible for developing and implementing strategic planning processes, including business intelligence and marketing research.
• Developed and implemented “Case Strategic Thinking and Planning Process” that was utilized by the global agricultural equipment, construction equipment and financial services business units. The process included scenario planning, economic analysis, industry forecasts, financial analysis and cross-functional teams.
• Directed the marketing research team, including outside consultants, that provided voice-of-the-customer research input for new product development teams, including product concept, prototype evaluations, pricing, brand positioning, customer satisfaction and quality.
• Managed organizational interface with outside consultants, including developing request for proposal (RFP), evaluating and identifying projects
Dartmouth College, Tuck School of Business, Strategic Brand Managment
University of Chicago, Product Pricing
Allis-Chalmers, Advanced Management Program
University of Wisconsin, Madison, MS in Economics
University of Wisconsin, Madison, BS in Agricultural Economics
Work experience includes consumer marketing, sales, retail and wholesale distribution, and general management with Ted Bates, Unilever, Exxon Mobil, Southland Corporation, and Colgate Palmolive companies. I also started, managed and sold my own business in 2001.
BBA, Oklahoma University MBA, Northwestern University
My specialties are in helping you write:
I apply an analytical approach to Business. If you choose, I can walk you through any of the above processes, step by step, using tried and true (and FREE) Templates.
I am a Navy Veteran trained as an Electronics Technician. I enjoyed a 32 year career in Industrial Electronics Parts Distribution. I served as a Technical Correspondent, Mail Room Supervisor, Employment Supervisor, Industrial Salesman, Sales Manager, General Manager and Senior Manager in the MW, SE and NE Regions of the US.
I want to help you. Let's get started!
High School, USN Electronics, Sonar and Submarine Schools, numerous Strategic Planning, Personnel Management, Sales Management Seminars.
Online MBA Courses 2012-2014
1. Certified Florida Small Claims Court Mediator (Volunteer)
2. Certified Florida Master Money Mentor (Volunteer)
2. Sub-Vets Lifetime Member
3. Holland Club (Qualified in Submarines)
OVER 50 YEARS EXPERIENCE- owner and operator of independent chain full line retail drug stores -prescriptions, sundries,appliances- active investments with management in restaurants,hotel/motel ,radio-chemical and citrus industry.-- active member on several non profit executive boards in arts,religious, and charity organizations- buyer in coop buying organization-consulting experience
pharmacy degree and licensed as registered Florida pharmacist, and continuing education in pharmacy, and other fields.
33 years in various management (line and staff) positions with Nationwide Insurance Company. Sales Management including training and development of agents, agency staff, field sales managers. Field sales management including management of field sales managers, sales management administration, awards and recognition programs, agency audits and compliance with corporate, state, and federal regulations. Agency acquisitions, marketing development including new product development.
BS in Business Administration, The Citadel, Charleston, SC. Chartered Property Casualty Underwriter, CPCU, Numerous marketing, management and training development courses.
Worked on the Mercuy, Gemini, and Apollo space programs with Honeywell Aerospace. Program manager at Control Data Corporation. Director of Engineering at a super computer company. Consultant to high tech companies. Volunteer at SCORE since 1996 and author of a financial planning program that is widely used by chapter 11 clients.
Electronics engineering and business management.