Boca Raton, FL
Counselors to America's Small Business
Highly successful corporate marketing and advertising executive with over 40 years experience in franchised quick service and fast casual restaurants, franchised education services and franchised automotive aftermarket businesses. Also served in senior executive level positions at multinational advertising agencies. Developed award winning marketing and sales promotion tactics for restaurants.
Business management skills include strategic planning, brand development, product development, marketing/sales promotion, public relations, advertising and related creative services.
Nichols College, Dudley, MA
Expert in sales and marketing and very knowledgeable in Business operations.
A high performing sales and marketing executive with experience in product distribution, managing wholesale networks, brand programming, sales presentations to wholesale and retail network, building sales teams, creating and managing budgets, and achieving profitability objectives in the consumer goods industry as a Manager and Senior Manager
Managed sales and brand activities in numerous markets throughout the United States in compliance with state law.; Had responsibility for the largest sales region in the U.S. generating over $75 million in net profit. In addition, Mentored direct reports in order for them to succeed in future jobs of more responsibility. Held executive and management positions at Joseph E. Seagrams and Sons and Bacardi USA.
1975 to 2012 Worked in various sales and field marketing management positions within the Consumer Goods Industry..
The majority of my career being spent at Joseph E. Seagram's companies from 1977-2001. Joseph E Seagram's was sold in December of 2001.
Bacardi Rum Company from 2002 to 2012. Retired April 1, 2012.
Bachelor of Business Administration with a concentration in Marketing ;Adelphi University, Garden City, NY Continuous education seminars during business career including seminars in:
John is a senior marketing leader who's spent his entire career involved with marketing communications. He has a dual perspective of advertising agency & client-side experience in both B2B and B2C market segments. Most recently he worked at McGraw-Hill Education as director of content marketing and social media where he directed strategic planning, public relations, social media, content marketing, search engine optimization, web development, advertising (print and online), branding and results measurement.
Bachelor of Science, Scripps School of Journalism / Public Relations, Ohio University, Athens, Ohio
Inbound Marketing Certified Professional<