Media and Communications


            I’m a retired sales and marketing guy who’s recently purchased a local convenience store. What are some of the key numbers I should be monitoring to successfully manage the business’ finances?

About the Author

            This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

Buffalo Creative Group

Before the birth of her children, Leslie Taylor and her husband owned a freelance designed company. Six years and three children later, Taylor and her husband decided to end the business and move onto other ventures. However, Taylor, a multi-media designer with 15 yeas of experience producing various web-related and print work, knew she wanted to dive back into the business one day. 

After a year of planning and organizing, Taylor, along with two co-workers with backgrounds in marketing communications and design, decided to joined forces and create Buffalo Creative Group, a start-up that would allow them to build their freelance work.

Leslie Taylor
My Location
East Aurora NY
United States
Year Company Formed
My Successes

The company has seen success by building interest through Facebook by holding random drawings for those who follow the company's page. Buffalo Creative Group continues to work with new business locally and has expanded to working with clients in North Carolina, California, and the United Kingdom.

How SCORE Helped

SCORE assisted Leslie with creating a more useful, functional services contract that is now used with every new client. SCORE also assisted  Taylor with legal questions as well as pricing options for clients moving forward.

Workshop Poster Spring 2014 Low Resolution

Workshop Poster Spring 2014 High Resolution

Kimberlee Bush

Kimberlee Bush

Current City: Greene, NY

Owner/Graphic Designer (2000-Present) EverGreene Graphics, Greene, NY

  • Owner/operator of woman-owned custom graphic design business, providing clients graphic design, layout and print buying services, and promotional ad specialities.

Digital Imaging Specialist II/III (4/98-1/13) The Raymond Corporation, Greene, NY

  • Marketing Collateral Fulfillment project and program manager: research, review, compare, select and manage vendor fulfillment system for all corporate marketing collateral.
  • Marketing Information Library System (MILS) Project Manager: all aspects of project management for implementation, administration and training for an enterprise digital asset management solution.
  • Corporate Branding Project Manager: update Corporate style guide contents from print to online tool. Make process improvement recommendations to Marketing Communications and ad agency to improve turn-around time and quality control measures. Develop and refine multiple templates to facilitate brand consistency. Serve as dealer consultant for image/brand application.
  • Project Management: includes developing concepts, research and planning, meeting and communication management and team leadership.
  • Print Buyer and Production Coordinator: coordinate projects from quote requests to press checks, including collect, review, correct and package files for print.
  • Relationship building and customer service skills with suppliers, dealers, customers, cross-functional, interdepartmental and executive levels.
  • Mentoring student apprentices and co-ops.
  • Digital imaging and information design in multiple forms such as: graphic design, identity packages, layout, digital photos, videos, technical illustrations and engineering drawings.
  • Support and backup of company’s Print Buyer: quote requests, research, supplier interaction, proof approvals and press checks.
  • Effective interaction with suppliers, and at interdepartmental levels.

Documentation Specialist I (10/97-4/98) The Raymond Corporation, Greene, NY

  • Establish, write and develop technical documentations and aftermarket materials to deliver finished products to various customers.

Graphic Designer/Office Manager (9/92-7/97) AAA Typesetting & Printing Co., Johnson City, NY

  • Coordinate/schedule projects from concept to completion, including consultation, design, typesetting and layout.
  • Effective interfacing with suppliers, distributors, wholesalers and clients.
  • Initial employee interviews, training and management, including full-time, part-time and student interns.
  • Assisted in development and growth of Quick Print business from home-based to 3,200 square foot facility.
  • Contributed to design and implementation of department procedures and Quality Control.
  • Composition/design of company and customer identities: logo design, display ads, printed materials, promotional projects and newsletters.
  • Develop and maintain excellent customer relations.
  • Design, typesetting and layout of 12 issues of 24-page full-color monthly publication.

Graphic Designer/Manager (5/90-9/92) Weekly Pennysaver Newspapers

  • Responsible for pre-press production of two different 12-page weekly publications, including display ad design, typesetting articles and classified ads, newspaper layout and paste-up.
  • Assisted in development, organization and growth of weekly newspaper and successfully managed Graphics Department, staff, budget and pre-press production.




Master of Science &ndash; Print Media (RIT, 2009)</li>
Bachelor of Fine Arts &ndash; Graphic Design (SUNY New Paltz, 1988)</li>
Web Development and Management college courses (SUNY Broome, 2012)</li>
Corporate Communications graduate courses (Ithaca College, 2000)</li>
Over 20 years of continuous industry experience, including seminars, conferences, workshops, adult education courses, online and self-directed research</li>

Nancy Ellen Folgmann

Nancy Ellen Folgmann

Current City: Ft Lauderdale, FL
Chapter: Broward SCORE

Professional experience in the sales and marketing of music. film and  the consumer products industry. Currently, I am enrolled in an online Masters Program in Internet Marketing. My interests include  volunteering in this area in order to help businesses grow online, while gaining genuine work experience too   My goal is to be able to show measurable results and succeed in helping small businesses gain market share and customers.  I plan to use the excellent tools and mentors available through SCORE, and Broward SCORE.  It's a wonderful organization and happy to be part of the team.



Bachelors Degree -- University of North Texas&amp;amp;lt;/p&amp;amp;gt;

Communications and Advertising&amp;amp;lt;/p&amp;amp;gt;

Kevin John Clarke

Kevin John Clarke

Current City: East Amherst, NY

I am a Senior Executive who had led global high performance organizations of up to 15,000 employees with $1B+ in sales, and manufacturing facilities across the USA, Canada and Latin  America. I firmly believe in engaging and empowering my employees and I feel it is critical that the CEO maintains strong relationships with critical business clients and aggressively drives his organization with a defined Operating Philosophy that is well articulated to all stakeholders.I have 40+ years of experience with my most recent role being President -CEO of Catalyst Paper in Vancouver, British Columbia, Canada. I successfully guided the Company through the CCAA bankruptcy process from filing in Jan ,  2012 to emergence in Sept, 2012 .I believe in firmly focusing on people, performance , leadership and teamwork and highly focused direct communication to drive quick innovative strategies and tactics that strengthen business performance and growth. My favorite quote " It is not the strongest of the species or the most intelligent of the species that survives but the one that is most adaptive to change " Charles Darwin.



B.S. Niagara University in transportation and Logistics 1973&lt;/p&gt;

Cash Flow Template in Excel 

Short Business Plan Template in Word

Ronald McIntyre

Ronald McIntyre

Current City: Batavia, IL
Chapter: Fox Valley SCORE
  • Member - Mentor's Guild

          January 2014

          Provide mentoring services to businesses around the globe.

  • Author at SoHo Virtual Academy

    April 2013 - Present | Batavia, IL

    Just released; "Business Coach Revelations: Tips That Many Coaches and Business Gurus Don't Tell You" Order a free copy at my website:

  • Owner/Coach at Soho Virtual Academy - An e-Learning site for Small Business

    January 2013 - Present |

    Sell and coach on marketing for Small Business owners and Entrepreneurs.

  • Owner/Coach at SoHo Startup Academy - an e-Learning site for small business startups

    January 2013 - Present |

    Provide access and virtual coaching for new business owners via an e_learning web site.

  • Certified Coach, Teacher and Speaker at RW McIntyre Enterprises

    August 2012 - Present | Batavia, IL

    Working with The John Maxwell Team in providing services based on proven methodologies and materials. Affiliated with Everything DiSC assessments and 4G Relationship Analysis tools.

  • Client Relationship Director at CSC

    December 2009 - June 2012

    Strategic partner to customer, managing client relationships on large accounts. Set vision and direction for expansion and account profitability utilizing entire suite of company solutions. Promotes customer intimacy by building a culture open to change, innovation, and growth within CSC. Combines and leverages best practices, industry trends, and experience to achieve the best client and company solutions. Develops strategy for deeper penetration of existing account or accounts. Utilizes and leverages best practices developed during customer engagements on subsequent engagements, leveraging success for winning new customers in a respective industry. Participates in the development and execution of long term integrated client account plans and opportunities; directs resulting business development efforts.

  • Branch Executive at CSC

    2007 - 2010

    Managed an oustourcing contract with multiple locations in US and and India.

  • Client Partner at CSC Covansys

    May 2002 - October 2007

    Managed outourcing contract with multiple locations in US and and India.

  • Senior Director at Covansys, Inc.

    April 2000 - March 2002

    Internal office management for company.

  • Senior Project Manager at CBSI/Covansys, Inc.

    July 1998 - June 2000

    Managed multiple client assignments

  • Consultant/Project Manager at BSG/IMPACT Innovations

    August 1997 - August 1998

    Managed multiple clients

  • Co-Owner/VP of Marketing and Operations at Aulic Tehcnologies, Inc.

    August 1996 - July 1998

    Provided hosting services and training web site for IT auditors.

  • Director of Store Systems at Ben Franklin Stores, Inc.

    December 1988 - July 1996

    Managed system design, coding and installation of POS systems using a 3rd party software package.

  • Merchandise Manager at Ben Franklin Stores

    December 1985 - December 1988

    Managed buyers in the areas of Office Supplies, Health and Beauty, Household Chemicals and Paper. Included P&L responsibility, inventory management and purchase approval.



University of Minnesota-Duluth</h4>


Certified Coach, Teacher and Speaker, John Maxwell Team</h4>

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