Boca Raton, FL
Counselors to America's Small Business
Highly successful corporate marketing and advertising executive with over 40 years experience in franchised quick service and fast casual restaurants, franchised education services and franchised automotive aftermarket businesses. Also served in senior executive level positions at multinational advertising agencies. Developed award winning marketing and sales promotion tactics for restaurants.
Business management skills include strategic planning, brand development, product development, marketing/sales promotion, public relations, advertising and related creative services.
Nichols College, Dudley, MA
37 years as professional development trainer. Facilitated workshops on interpersonal skills such as:
<p> MBA in Personnel Administration</p>
Most of my career (+25 years) has been in the media business, primarily in a top managerial, head financial or sales role. Over the course of my career, I have managed human resources, IT, finance, general accounting, sales, marketing, customer service, production and other areas. I have proven experience in leading large teams, start-ups, acquisitions, change management, developing policies, etc. I believe strongly in developing and mentoring staff. Additionally, as traditional media business evolved it afforded me the opportunity to become involved with multi-platform sales, including web and mobile. I am well-versed in general accounting and business systems, and have proven strengths in supervision, planning, analytics, business metrics, negotiation, pricing, cost reduction, media buying, government relations, in addition to public speaking skills.
I have always been deeply involved with nonprofit organizations in various capacities that have included officer, director, management, fundraising and event organization since college. Probably most significant was my tenure as a board member with the Boys’ and Girls’ Clubs of East County, where I was on their marketing committee. Until moving recently, I held an elected position with the County of San Diego (3 terms, Planning), and was the former president of a community organization, GMIA. Additionally, I have experience both from a financial and logistics side with events. These included San Diego's Big Bay Boom (not 2012’s or 2013’s) and six Pacific Islander cultural/sports events (I am their media and PR director).
<p> San Diego State University, <span><font color="#000000" face="Arial" size="2">Bachelor of Science in Accounting, Minor in Finance</font></span></p>
Technology and Web based services (cable television, phone and internet). Non-profit organizations. Strongest skill areas: Marketing; Financial Modeling; Business Process and Operations.
. Bachelor of Science: Business Administration - Indiana State University
. Masters in Business Administration - Indiana University
. University of Chicago Executive Development Program
20 years ago I decided I wanted to become an entrepreneur so I left a secure job in retail merchandising and founded 'The Natural Dentist' oral care brand. I was so glad that I did. Being a successful entrepreneur is a great accomplishment and leads to very positive feelings about oneself. So I've decided to use my experience and skills to help others navigate to entrepreneurship.
<p> <a href="https://www.linkedin.com/edu/school?id=19026&trk=prof-edu-school-name" title="More details for this school">State University of New York at Albany</a> <strong>1974 BS Degree in Economics</strong></p> <p> </p>
1990 - 1996 conference and marketing manager Advanced Manufacturing Institute Kansas State University, 1996 - 2011 client services and project manager Educational Communications Center Kansas State University, 2004 - 2009 adjunct marketing instructor Kansas State University, 2011 - present economic development specialist Junction City Area Chamber of Commerce.
M.B.A. Kansas State University emphasis Marketing
32+ years in corporate America
Small business owner
MBA - Marketing & Statistics</p>
Additional training in market research, new product development, competitor intelligence</p>
MFA - University of Hartford</p>
John is a senior marketing leader who's spent his entire career involved with marketing communications. He has a dual perspective of advertising agency & client-side experience in both B2B and B2C market segments. Most recently he worked at McGraw-Hill Education as director of content marketing and social media where he directed strategic planning, public relations, social media, content marketing, search engine optimization, web development, advertising (print and online), branding and results measurement.
Bachelor of Science, Scripps School of Journalism / Public Relations, Ohio University, Athens, Ohio
Inbound Marketing Certified Professional<