Counselors to America's Small Business
David W. Maaske is a senior marketing executive with over 30 years of financial services, consulting, marketing communications, global manufacturing and general management experience in small business, regional, national and global organizations, including strategic planning, project management, business processes, internal and external marketing, brand positioning, business development, mergers, acquisitions, E-commerce, marketing research, lead generation, channel planning, business analysis and forecasting, and customer engagement. He is a creative leader with proven strengths in developing marketing processes and functions.
2009 to 2011, ALIGN fsc, Atlanta, Georgia Align FSC is an independent consulting firm staffed by a team of professionals, each with extensive experience working with major financial institutions, specializing strategic marketing, product management and organizational alignment for mid-sized banks and credit unions in the North and South American markets. Senior Consultant: Responsible for account management, project definition and proposals, strategy development, implementation and follow-up.
2008 BMO Harris (formerly Marshall & Ilsley Corporation), Milwaukee, Wisconsin, Vice President – Business and Commercial Marketing: Responsible for development, communication, implementation and measurement of successful marketing strategies and tactics to support the profitable growth of the Commercial, Business and Treasure Management Solutions lines of business.
2007 StrateVation LLC, Sussex, Wisconsin, Founder and President of an independent strategic marketing consulting firm focused on marketing research, strategy development and implementation to achieve profitable growth for leading b-to-b organizations: conducted marketing consulting for a leading mid-west agricultural commodity risk management firm and product pricing research for Case IH .
2001 to 2006 Charleston|Orwig Inc., Hartland, Wisconsin A full service marketing firm providing strategic services, marketing communications and public issues management to global organizations including Pfizer, Arm & Hammer, Miller Brewing, PPL Corporation and Smithfield Foods: Director – Strategic Services responsible for developing strategic marketing plans and brand positioning strategies for existing clients and new business prospects.
1989 to 2000 CNH Industrial (formed November, 1999 with merger of Case Corporation and New Holland, N.V.), Racine, Wisconsin: A global $11 billion designer, manufacturer and distributor of agricultural, construction equipment and financial services. Sr. Director, Worldwide Strategic Services: responsible for developing and implementing strategic planning processes, including business intelligence and marketing research.
• Developed and implemented “Case Strategic Thinking and Planning Process” that was utilized by the global agricultural equipment, construction equipment and financial services business units. The process included scenario planning, economic analysis, industry forecasts, financial analysis and cross-functional teams.
• Directed the marketing research team, including outside consultants, that provided voice-of-the-customer research input for new product development teams, including product concept, prototype evaluations, pricing, brand positioning, customer satisfaction and quality.
• Managed organizational interface with outside consultants, including developing request for proposal (RFP), evaluating and identifying projects
Dartmouth College, Tuck School of Business, Strategic Brand Managment
University of Chicago, Product Pricing
Allis-Chalmers, Advanced Management Program
University of Wisconsin, Madison, MS in Economics
University of Wisconsin, Madison, BS in Agricultural Economics
Expert in marketing, sales and strategic planning for company growth and development. Founder, chief executive of marketing communications company specializing in public relations/publicity for print, radio, TV and digital social media. Major film producer of message films, including public service announcements, video news releases, infomercials, sales films, corporate, industrial, TV programming, web and internet content, creative services, etc. Expertise in all areas of marketing (including use of social media), strategic planning, photography, video and film production -- I am available exclusively to clients in the Metropolitan New York Area with face-to-face mentoring as the goal to develop a strategic plan for a successful business using sales and marketing tools!
View Client success video as case history -https://www.youtube.com/watch?v=hStr-QI3iCg
BA in communications - Empire State College, SUNY
Marketing and public relations mgr for areospace division of Lear Siegler; Training and development mgr for Spartan Stores' corporate University; Consultant for CAEL in US and International clients; Asst Prof, Business School, Davenport University; Dean, Davenport U; Affiliate Faculty, Regis University - Denver CO
Owner, Managing Partner New Concept, Inc. 2 day spa operations
BS and MS from Grand Valley State University (Michigan)- Marketing and Communications; Post graduate Cornell University - Administrative Management; Doctorate (DCB), Jacksonville Theological Seminary; "Lots of post graduate training in sales, management, training & development, business finance.
33 years in various management (line and staff) positions with Nationwide Insurance Company. Sales Management including training and development of agents, agency staff, field sales managers. Field sales management including management of field sales managers, sales management administration, awards and recognition programs, agency audits and compliance with corporate, state, and federal regulations. Agency acquisitions, marketing development including new product development.
BS in Business Administration, The Citadel, Charleston, SC. Chartered Property Casualty Underwriter, CPCU, Numerous marketing, management and training development courses.
I can help improve business performance in marketing, operations, and finance.
As a banker, management consultant, entrepreneur, and professor, I have helped countless small businesses in the areas of marketing, operations, and finance. In my professional practice I provide financial management support, business development assistance, and marketing expertise to banks, businesses, universities, municipalities, government agencies, and service organizations.
In addition to my professional activities, I’m also a business faculty member at Arkansas State University-Newport where I instruct human resources, entrepreneurship, and economics courses. I hold a deep sense of community and have served both public and private organizations in roles such as vice chairman of finance for the Little Rock Zoo Commission, founding president of the Maumelle, Arkansas Chamber of Commerce and the boards of the Downtown Little Rock Partnership, the Little Rock Southside Main Street Project, and the Wade Knox Children's Advocacy Center. I’ve also served on key committees of several Arkansas economic development organizations.
As a mentor for SCORE, I have provided advice to hundreds of entrepreneurs. Let’s get started.
Master of Science, University of Arkansas - Engineering, Business, and Human Resources
Graduate School of Banking, Louisiana State University
National Commercial Lending School, University of Oklahoma
Experience in Consumer Product Sales, Marketing, and Brand development.
Procter & Gamble Customer Business Development, CVS/Caremark, Corporate Retail Buying & Merchandising. B2B contract manufacturing, and hospitality/hotel channels.
Sales, marketing and branding, including social marketing.
<p> BA English</p>
11 years in the Marine Corp as a crew chief/load master on C 130 transport.
Certified Flight Instructor(CFII) Multi Engine/Instrument Rated
30 years in the telecommunication/data communication business with Pacific Telephone and American Telephone retiring as district level manager in 1989.
Worked as a consultant with ATT in Mexico and Europe
IT Director with Allied Pilots Association
Associate degree with several technical degrees in communication.