Marketing, Advertising and Creative Services

Bill Lyon

Bill Lyon

Current City: Woodbury, MN
Chapter: St Paul SCORE

Sales/Marketing exec as background whose focus, since management position #2 at P&G, has been restarts and start-ups throughout the career. This includes being in the "executive suite" of leadership for 30+ years (including being President). The most recent two years (ending the close of Q1 of 2014) has been consulting projects, essentially limiting myself to two weeks per month. Both projects (successful) were in the aging-in-place/healthcare technology/systems segments and considered "next generation" solutions. I still take periodic consulting phone discussions (usually conference calls) with major worldwide investment banking and analytics projects companies like McKinsey and Goldman Sachs (and their competitors).

Bill Lyon: Business Development M’Health/PERS/M’PERS


Restarts and start-ups . . . from the first sales position with P&G, to market repositioning with underperforming brands, including the entrepreneurial start-up of Patient Care Products, from "scratch," at P&G: strategic and tactical skills applied to each successive company. Visonic 3X core business results (reversed business decline); created 2 segment businesses with family branding (PERS & access dealer program); stabilized, then doubled systems business (commercial enterprise-level for hospitals & museums & prisons & campus' type integrator businesses); rebuilt sales team---always profitable.


Business creation and development


Group Lyon Consulting:

September ’12 - current

M’Health & PERS (“classic” PERS and M’PERS), “Next Generation” systems development to create market leadership in the quickly evolving aging-in-place business segment; turning business intersections into sales channel freeways.


Business & Product Development Director at LifeStation, Inc.:

July 2011 – September 2012 (1 year, 3 months)

M'Health expansion: from the successful consumer direct program to partners in allied business segments and adjacent sales channels. This includes products & services additions that are "best in class," sourced worldwide, to enable market leadership with and for partners: recruiting first dedicated outside sales team with a focus on existing aging-in-place sales channels; senior living to hospital based programs business creation, a priority focus on new partners, that are market leaders, in allied channels.

President Americas '01-'10: Corporate VP, Business Development ’10-’11: Visonic

July 2001 - July 2011 (10 years)

Restart challenge that more than tripled results in the combined businesses.

VP Business Development (Worldwide) Healthcare Segment (PERS) at Visonic

July 2010 - June 2011 (1 year)

Sales channel development and new business creation for M'Health; with PERS as the at-home systems entry point, for consumer solutions that evolved as lifestyle changes required (personal safety; environmental safety; residential security).

President at Visonic Americas

July 2001 - July 2010 (9 years)

2001 to current: home security systems; home control systems; PERS systems; Americas subsidiary of Tel Aviv based company

VP Sales & Marketing at Laerdal Medical

January 1998 - July 2001 (3 years 7 months)

Emergency medicine devices and training modules: CPR Annie the first product; ER to Ambulance the target market, including AEDs; more than doubled sales results



Group VP -- Founder at Purisys

July 1993 - December 1996 (3 years 6 months)

In-home carcinogens retail products start-up that focused first on home improvement stores (Home Depot) and transitioned to mass merchandiser/drug stores as key retail for the target family consumers.

VP Sales - Marketing at Philips Lifeline

January 1986 - July 1993 (7 years 7 months)

PERS when the business segment was being created; tripled business; before Philips acquired Lifeline; achieved 70% market share in “classic PERS” sales channels

District Sales Manager Patient Care Products at P&G

July 1972 - January 1986 (13 years 7 months)

Toilet Goods (H&BA) sales to Cincinnati brand management to regional recruiter to Patient Care Products with New England region (each year, national leadership results)



San Jose State University

Grad Work, European Intellectual History, 1967 – 1972

(US Army 1969 & 1970)

University of California, Santa Barbara

BA, History, 1963 – 1967


Honors and Awards

Michigan Exec Program 1991; Harvard Law Program on Negotiation;

AMA Executive Leadership Seminar; Speaker at CES Silvers Summit ‘12



See resume uploaded as a PDF &amp; in background summary above</p>

David Bricker

photo of Dave Bricker

David Bricker

Current City: Miami, FL
Chapter: Miami Dade

Dave Bricker is an award-winning designer and writer. He taught graphic and interactive design at a university level for almost 15 years. He writes a popular blog about writing, publishing, and book design, and created the PubML web-based eBook format.



MFA, Graphic Design from Miami International University of Art &amp; Design</p>

Margaret L. (Peggy) Sinisalo

Margaret L. (Peggy) Sinisalo

Current City: Eustis, FL


Francis Joseph Hart III

Francis Joseph Hart III

Current City: Broken Arrow, OK
Chapter: Tulsa SCORE



Oklahoma State University<br />
Business Marketing - BS</p>

Oklahoma State University<br />
Business Management - BS</p>

Tulsa Community College<br />
Liberal Arts - AA</p>

Morris Sneor

Morris Sneor

Morris Sneor

Current City: Highland Park, IL
Chapter: Chicago SCORE

Innovative marketing executive with agency and brand building experience known for blending empathy with creative intuition and critical thinking for solid results. Thought leader that excels in divergent ideation, and converting abstract concepts into concrete programs, products, and services. Highly regarded as an individual contributor and team collaborator who designs and develops new business initiatives that generate revenues, accelerates sales and increases profitability.





<p> University of Illinois at Urbana-Champaign,&nbsp;<span>Master of Science (M.S.), Communications / Advertising.</span></p> <p> Northern Illinois University, DeKalb, IL,&nbsp;<span>Bachelor&#39;s Degree (B.A.), Corporate Communications, Psychology.&nbsp;</span></p> <p> <span>DePaul University, Chicago, IL - Practical Internet Marketing, </span>Certificate Program.<span>&nbsp;</span></p> <p> HubSpot<span> Academy, Inbound Marketing </span>Certificate.</p> <p> <span>Dale Carnegie-Sales </span>Certificate.</p> <p> Kepner-Tregoe<span> - Problem Solving Decision Making.</span></p>

Peter F Loveland

Business-to-Business Sales, Marketing & General Managment with Capital Equipment

Peter F Loveland

Current City: Bridgman, MI

Sales, Marketing and General Management experience with capital equipment and industrial products.

Experienced in direct, Key Account, distributor and agency sales activities to Fortune 500 food processors and consumer products companies.

Organizational leadership skills include team building; recruiting & staffing; strategic planning; new product planning; and business development



B.A. in Business and Economics from Nasson College in Springvale Maine.

Brian Dawson

Brian Dawson - SCORE Volunteer - Naples FL

Brian Dawson

Current City: Naples, FL
Chapter: SCORE Naples

Brian is a recognized online marketing agency expert and marketing consultant, as well as the CEO of Customer Finder® Marketing – a fully integrated Media Marketing agency based in Naples, FL. He works with local, national, and international corporations on social media and other marketing strategy.

He has been a guest speaker for organizations, events and forums related to social media and marketing, on how to effectively integrate social media into your overall marketing and business goals. Over his 34 year work career, he has worked in sales and marketing with Fortune 500 companies, he has owned and operated 2 health clinics, and has been the COO of an international finance software company.

And he is a published expert author, has a book published on Amazon, public speaker, business consultant on topics for business finance and marketing and he keeps busy helping business owners worldwide. And still find time for family, friends, writing, and charitable venues of interest.



Brian is a Certified Business Coach and holds a Doctor of Chiropractic degree. Brian received his BS Degree in Economics from Purdue University.

Dennis Marburger

Dennis Marburger

Current City: Stewartstown, PA

Marburger Consulting, LLC, Stewartstown, PA - Owner, 09/2006 – Present                              

Short and long term consulting projects have included:

     New Covenant Software – Website and POS software – Business Development (Current)
     WDOA/Crystal Speed – Cricket Retailer and CLEAR National Distributor – Start-up development
     Dreamscape Mobile – Disney Mobile Retailer – Co-Owner
     FunTime Cinemas – Discount Movie Theater Chain – Marketing and Advertising promotions

Cellular Sales of Knoxville, Inc, Bensalem, PA – VZW Premium Retailer – Sales Representative

One Wireless World, Elizabethtown, PA – Wireless retailer – Vice President of Retail         

T-Mobile, Owings Mills, MD – Wireless Carrier – Sr. Account Executive/Territory Representative   

Sprint Spectrum / Sprint PCS, Baltimore/Washington – Wireless Carrier – Retail District Sales Manager     

Spring Air Mattress Company, Maryland Area – Mattress Manufacturer – Territory Representative           

Select Comfort Retail Corporation, Mid-Atlantic Area – Air Mattress Manufacturer/Retailer – Area Sales Manager

VideoConcepts (Tandy Corporation), Baltimore, MD – Consumer Electronics retailer – District Manager

American Eagle Outfitters, Baltimore, MD – Clothing retailer – Store Manager



09/75 - 05/82               Kutztown State College, Kutztown, PA



09/72 - 05/75               Reading Senior High School, Reading, PA


Robert Jordan

Robert Jordan

Current City: Murrysville, PA
Chapter: Pittsburgh SCORE

I joined Mitsubishi Electric Power Products, Inc. in 1998 as the Sales Manager for gas circuit breaker products for both domestic and international utilities. During my tenure as the sales manager, MEPPI became and continued to maintain profitability.  I transitioned, in 2007, to the Contracts Manager role with contract review responsibility for both the Power Systems Group and the Public Utilities Group.

Prior to MEPPi, I was employed by Westinghouse Electric Corporation for twenty-six years. During this period, I had various assignments starting as a nuclear engineering technician for the Nuclear Fuel Division and ended his career at Westinghouse Electric as a principal engineer in the marketing department for the sale of nuclear fuel, nuclear services and the licensing of nuclear technology for both for the domestic and international utility markets. 



BSME from the University of Pittsburgh

Carin Lin

Carin Lin Business mentor

Carin Lin

Current City: Chappaqua, NY

I am an experienced business mentor and educator with more than 10 years’ experience in effectively building and managing start-up companies and non-profit organizations. My broad experience in establishing start-up companies and non-profit organizations, health care and financial industry, education and science, hands-on experience in social media, Internet marketing, research and product development, and international business enable me to think out of the box with a global and forward-looking vision.
I speak English, Chinese and German.
I focus on understanding customer needs, developing plans and solutions, and delivering desired results. I like tell stories about the subject.
Entrepreneurship, start-up, market research, building small business, Internet and social media marketing, importing and exporting, leadership, organizing workshops and seminars, technical vision, customer focus, and building a brand using story articles.

Small Business Mentor

Who I help? I can help people who take action to realize their dreams of starting their own businesses.

How I Work? I can help you better present your ideas and then translate the good ideas into business opportunities, clearly define the business objectives, conduct market research and analyze market potential, establish your business, marketing using Internet and social media, and help you make the transition from an employee to a business owner, etc



Ph.D. in chemistry, University of Mainz, Mainz, Germany.

M. S. in chemistry, University of Mainz, Mainz, Germany

B. S. in chemical engineering, East China University of Science and Technology, Shanghai, China

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