Counselors to America's Small Business
Past Franchisee, franchise consultant helping sincere prospective business owners find the business that matches their goals, values, skill set, life style and financial situation.
40+ years with IBM in sales and sales management, marketing and product development
MS Business, Miami University, Oxford, Ohio 1971
MBA The Ohio State University, Columbus, Ohio 1972
International Business Management, Cal. Berkeley, 1986
Global Leadership Program, University of Michigan, 1990
Retired senior executive with a background in high technology industries. My experience includes engineering and research management, product development, manufacturing and operations in government (NASA), industry (semiconductor manufacturing equipment and aerospace/defense) and academia (Visiting Professor at the University of Connecticut). I have worked in both large and small businesses as an intrapreneur and entrepreneur, In recent years I have served as a business and technology consultant to a number of major corporations as well as several small start up companies, engaged in strategic business planning and development as well as mergers and acquisitions.
Polytechnic Institute of Brooklyn (Now New York University Polytechnic School of Engineering), B.S.E.E.<br />
New York University, School of Engineering, M.S.E.E.<br />
University of Texas at Austin, Ph.D., Electrical Engineering </p>
After receiving my degree Worked at Cummins Engine Company, Mobil Oil, Modern Plastics and Midrex Corporations, Founded Corporate Personnel Consultants and Temporaries in 1975 and sold company in 1999. Certified Personnel Consultant
Central Michigan University, BA in business with a minor in Journalism and Psychology. Took some classes towards MBA at Bowling Green University.
Search Engine Optimization (SEO) Content Strategist
Search engines have taken over the ease of online business and one's rank can determine if they grow or diminish in a single click of a button. My experience in search engine optimization (SEO), a relatively young field, began as an intern with an online lead generation company. Its evolved into ghostwriting for online marketing companies and small business owners unfamiliar with the importance of an online presence and/or building a reputable site that reaches a top position on Google, Yahoo and other leading search engines.
If you're trying to figure out the basics of building an online presence, I can help you start this journey. The world of SEO and content marketing is exponential; your progress in building a solid online marketing plan is important no matter how small your company may seem. Growth requires globalization, credibility and organic content that reaches your target market. Search engine optimization (SEO) is a costly venture for most small businesses, but I will introduce techniques and lead you in a direction that exceeds your expectations while staying within your budget.
Your budget means very little when you begin using the millions of tools and media outlets available online. I can introduce you to guerrilla marketing techniques that require very little investment as well as build the level of engagement you have with your current market.
As Marketing Director for Renewal by Andersen, I lay out our strategic road map and coordinate our advertising vehicles to ensure that we get there. This means managing graphic designers, web developers, social media specialists, direct mail teams, radio account executives, television salespeople, as well as other ad vehicles. As part of developing the strategy, I build the annual and monthly budgets: setting weekly, monthly, and quarterly benchmarks to ensure that each advertising vehicle is performing. I am also responsible for managing our brand image according to corporate standards, developing website content, e-blast messages, TV/radio scripts, etc.
As a Marketing and Financial Analyst for Miller-Valentine Group, I would develop and execute marketing strategies for newly built properties, run weekly pricing optimization calls (using a willingness to pay model to ensure maximum revenue and optimal lease expiration), create annual marketing budgets for 137 residential properties, create and manage social media marketing (including Miller-Valentine’s LinkedIn page), build analytical and/or predictive models in Microsoft Excel, manage Google AdWords campaigns, write and distribute press releases, and handle media personalities during grand opening events, among other responsibilities.
Bachelor of Business Administration from the University of Cincinnati
Majors: Marketing and International Business
International studies include: Johannes Kepler Universitat in Linz, Austria | Goryeo Daehakgyo (Korea University) in Seoul, Republic of Korea | El Technologico de Monterrey in Queretero, Mexico